Provide Exceptional Value - Grow Your Business

By: Steve Brunkhorst
Submitted: 2007-01-17 11:49:29
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

The primary objective of a business is to get and keep customers. Growing a profitable business requires providing exemplary customer service and products or services of exceptional value.

In the classic book, The Science of Getting Rich, Wallace D. Wattles writes that it is essential to provide customers with more in use value than you receive from them in cash value. Exactly what does that mean?

Imagine purchasing a training course contained on a set of CDs, and that its price is $1,200. Some would consider this rather expensive, especially if they are working with a small budget. The costs of copying a few CDs, and the packaging and shipping costs would not nearly be worth $1,200!

However, suppose you used the knowledge and resources contained in the course to generate several million dollars of income during your lifetime. In this case, you have obtained far more in use value than you paid in cash value. In fact, you might consider your purchase of $1,200 to be a real bargain.

The seller was not responsible for whether or not you would use the material. Nevertheless, he or she provided a product of extraordinary value.

This principle is easy to understand. It is also one of the most essential business practices in today's volatile economy. Just like you and me, our customers and clients are particular about how they spend their money. They deserve the most value possible for each dollar they spend.

Here is a little exercise that is fun to do, and provides some valuable insight. Think about all the companies you've done business with over the past year. Pretend you are holding a personal "Company of the Year Contest." Who would win, and why?

It would probably be the company whose product or service gave you far more in use value than you paid in cash value. It would be one whose product satisfied important wants or needs—one you enthusiastically told your friends about.

Consider also that both you and your winning company benefited when you made the purchase. By using this simple value principle, you and your customers will benefit beyond expectations.

You'll grow a profitable business because you'll get and keep more customers over time. They'll keep coming back and keep giving you referrals because they know you'll give them truly exceptional value!

© Copyright 2005 by Steve Brunkhorst. Steve is a professional life success coach, motivational author, and the editor of Achieve! 60-Second Nuggets of Inspiration, a popular mini-zine bringing great stories, motivational nuggets, and inspiring thoughts to help you achieve more in your career and personal life. Get the next issue by visiting http://www.AchieveEzine.com

Article source: Expert Articles

Most Recent Articles in Customer Service category

  • Quality and Customer Service -- Achieving the Ultimate Competitive Advantage - By: Howard Deutsch
    Providing quality and customer service excellence is a great way to increase competitiveness and profit. Customer satisfaction surveys and employee satisfaction surveys are cost-effective ways to identify how to achieve quality and customer service excellence.
  • Finding the Right Contact Centre Software - By: Rianne de Leon
    Your contact centre is your main customer interface, but is your contact centre fulfilling your business needs? Has your contact centre met your expectations for return on investment (ROI) and profitability? The right contact centre software is designed to solve critical problems and identify areas for future development. It provides you with a prioritised action plan enabling you to deliver the highest levels of customer satisfaction and retention.
  • Quality Assurance Services - Various Reasons For Use - By: Daniel Martin
    Today no business can survive without quality assurance services. Quality improvement measures the efficiency of various business processes. By measuring the efficiency of business processes a business is able to analyze its weakness and strengths.
  • Get Amazing Freebies Online - By: Daniel Martin
    Free samples by mail can fetch you some great deals. There are many products and services like, groceries, movie tickets, apparels, cosmetics, baby products, electronics, home appliances, household goods, food samples, entertainment, beauty products, diet and fitness, and much more.
  • Types of Telemarketing Services for your Business - By: Rianne de Leon
    Outsourcing your customer service or lead generation needs to call centres and various telemarketing companies ease your business from additional burden. It also helps you focus on your core competencies.
  • Do Your Customers Trust You? - By: Katie Marcus
    One of the most important facts you need to understand when marketing to your target clients and customers is that they won't buy from you if they do not feel safe. This means that you have to make them feel secure.
  • Preventative Maintenance - 5 Tips To Save Money With LPG Systems - By: David McCaughey
    Preventative maintenance or just maintenance in general can be a saviour to some and a nightmare to others. In the LPG Industry this has never been so apparent.Mention the names St Peters or Esso Longford would send shivers down the spine of those who can still remember.
  • Be careful about fake wholesale handbags online - By: Kitty Hill
    If you're working to search for a legal handbag provider, all you need to do is type wholesale handbags in the Google search box, and you've got thousands of prospective handbag wholesalers.It is advisable if your provider has a toll-free number so that you can speak to them straightaway.
  • How to Build Customer Loyalty - By: Katie Marcus
    As rocketing gas prices and food costs increase, consumer spending is down. If people aren't spending as much on your products or services as they used to, you can't rely on sales or discounts to bring them in.
  • 4 Ways to Improve Customer Relations - By: Katie Marcus
    When you own a small business, you need every advantage you can get. You are constantly competing with the "big boys", the monster corporations that can bury you in piles of cash if they want.