Focus or Diversify - Which Path Should YOU Take?

By: Bette Daoust, Ph.D.
Submitted: 2007-01-17 15:35:49
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This week I have attended three seminars and listened to several other speakers on the subject of focus and diversify. There is a large amount of information about focusing on one thing to make your business grow. I fully agree with what they have to say, however, I also fully agree with those that say diversify to grow. The real challenge is "how do you do both" so your business stays on track.

It may not be as difficult as you think. In my business, I consult with organizations in a couple of ways, first as an outsourced training department, and second as a professional that helps them see where the gaps in their achievements lie. This may seem like two widely different aspects of consulting but in reality they are very much the same thing. Let me explain.

As an outsourced training solution, I must look at the company as a whole. I must also analyze the current situation and where that organization wants to be in the future. This analysis allows me to determine the best training solutions for any gaps that I have identified in their company. With the analysis, I am able to put together a timely and quality training program. I use the analysis phase as a stand alone product for my consulting that acts without the training solutions. So even though it may look like two different areas, it is not. This way if you are the consultant, you are diverse yet focused.

Another example that comes to mind is a chiropractic office in my area. This office was tired of just chiropracty and needed at add more to their focus of healing. Without losing the focus, they added nutrition to keep the bones healthy, which in turn led to giving wellness classes. All of these aspects drive patients to their door even if they do not need the services of a chiropractor. This small company is still focused on the same thing but have added to their product and service mix to expand their customer base.

Do a quick look at your organization to discover the focus. If you cannot find one, then perhaps having a GAP analysis and then targeted solutions to help you get into focus in order to diversity is in order. Many organizations get out of focus quite easily but going after the low hanging fruit that is way out of their scope. Small business people are often the most guilty. It is OK to have more than one focus, it should just be in separate organizations. If you want more information on GAP Analysis and targeted solutions, there is a lot more to share, contact Dr. Bette Daoust.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprints for Success - Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit http://www.BlueprintBooks.com.

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