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Have You Got Star Potential?
Submitted: 2007-01-17 15:15:09
Print this article | Tell a friend | For publisher |
Why do movie stars look the way they do? It’s not just genetics. It’s because they spend lots of time working out, choosing clothes and doing their hair and makeup so they are photo gorgeous every time they step out the door. Yes, movie stars know the extra time and effort is what separates them from mere mortals like us.
It is the same in business. While some companies spend their time, energy and resources getting the hundreds of tiny details just right, others are left wondering why their one advertisement on page three didn’t make a difference to their bottom line.
If you want to find the star potential in your business, you have to be willing to have a good hard look at where it is at right now and be prepared to go the extra mile to make it shine. Visit your website as if you are seeing it for the first time. Drag out every brochure, manual, sales docket and letter and look at it from your customer’s perspective. Look at these items as salespeople for your business and question whether or not they are doing their job properly...
... and trust your gut instinct! Your customers make most of their decisions about your business from an instinctive, unconscious level so you have to do it too. If you think something isn’t up to scratch, you can be pretty sure your customers will be thinking exactly the same thing. It’s the details that convince people to choose your business over someone else’s, so make sure they are working for you not against you.
You need to ask yourself if your tone of voice, from the way you answer the phone to the way your website is written, is consistent and customer focused? Does the look and feel of all of your marketing materials work separately but also look like a family when placed beside its brothers and sisters? If not, it’s time to do the job properly. That means hiring a professional copywriter and graphic designer with an eye for detail. Preferably from a firm that knows how to spot your star quality, and has a track record of making others shine.
So what are you waiting for? Your adoring public awaits the beautiful new you!
Ruth Clare is a professional copywriter with a passion for putting the customer first. She runs a graphic design business, Mono Design, with her husband in Melbourne, Australia www.monodesign.com.au. |
Article source: Expert Articles
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