You Do Not Create Loyal Customers Overnight

By: Lynne Saarte
Submitted: 2008-10-07 18:06:05
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

How often do you strike up a conversation with a complete stranger and hit it off right away? Maybe you work with them and that is what started things, or you happen to meet them at a common favorite spot that you both happen to share.

Sure, you might hit it off right away, but are you immediately best friends with each other? Are you even friends right away, or does it take more than just a great initial conversation to make you best of buds?

I know when I was a kid that would often be the case, but I do not find this happening at all anymore, because I need to know a little more about a person before I will call them a good friend. I am certainly not going to be very loyal to someone I’ve only known for a day or so.

Now why are so many companies trying to make loyal customers from a single advertising push? Why expect someone to stick with you if all they know about you is a single sale?

If you are using postcard printing with a direct marketing campaign, how many different rounds of postcards are you sending out? Are you just giving people one wave of custom postcards and assuming they will be completely loyal after they come in once?

I need to shop at a store a number of times before I will consider myself loyal to them, just like I have to talk to someone a number of times before I would consider them a true friend. One trip to a store will not make me stick with them through the years.

I have to see exactly how they run their business, and that takes time for me to find out.

As I mentioned earlier, this also deals with the amount of advertising they focus at me, along with the consistency of it. When I do not know as much about a company I am more inclined to forget about them. They are not apart of my everyday life, and so I’m more likely to have them slip from my mind.

This is where having multiple and consistent postcard printing batches done will help you out. The first batch might get me into your store, but after that first visit odds are good I might forget about you, and so another batch is needed.

No matter what kind of advertising you are getting done this is going to be true, and if you fail to realize that, you will end up failing to generate the number of customers you were hoping for, and you certainly would not gain very many loyal ones.

You need to remember that things like this take time. Few people become best friends overnight, and few people become loyal customers from a single trip to the store. Eventually you can develop some very loyal customers; you just have to be willing to put in the needed time to achieve that.

For comments and inquiries about the article visit:  Custom Postcards, Postcard Printing

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

Article source: Expert Articles

Most Recent Articles in Marketing Direct category

  • Corporate Gifts and Promotional Products for Brand Awareness - By: Michiel Van Kets
    Many businesses are familiar with giving corporate gifts as a strategy of building up and preserving strong business relationships the idea goes for both employees and clients.
  • Boom Your Business With Using Business Gifts Ideas - By: Jnet Verra
    It isn't new for us that when there is an upcoming business affair, we get busy buying gifts for our managers, bosses and colleagues. There are two options on how to shop for business gifts.
  • The Follow Up Offer - By: Janice Jenkins
    the best kind of marketing is the kind that builds on previous marketing pushes
  • You Do Not Create Loyal Customers Overnight - By: Lynne Saarte
    why are companies trying to make loyal customers from a single advertising push?
  • No Convention Is Complete Without Free Items - By: Lynne Saarte
    conventions provide a distinctive purpose for your company
  • Pardon Me? That will be $6.95! Or how to market anything with free publicity! - By: Gil Carlson
    What crazy item could you market that would get you a million dollars worth of free publicity?
  • Avoid Cluttering Your Business Cards - By: Lynne Saarte
    It seems like as time marches forward people gain more and more methods for contacting each other. Back long before I was born all anyone really had was an address. Soon phone numbers were a prominent addition to your contact information. And then fax numbers rose in importance, followed by cell phone numbers and email addresses.
  • Strengthen Your Bond With Your Community - By: Janice Jenkins
    In a world filled with massive corporations that span across the globe, their stores in every single country, there is something appealing about the idea of a local business.
  • Developing and Utilizing B2B Email Lists - By: Erik Olson
    Business to business marketing in today's economy can be a challenge. Finding the best method for your business may not be as easy as you may have hoped. Using direct email has become a popular trend in today's marketplace.
  • Building customer trust in your auctions - By: Kamal Kaushal
    Whether you realize it or not you may be giving your auction visitors a reason not to buy your product or service. And it could be just the smallest of issues that will cause them to think twice about purchasing from your auction. As explained in my book "eBay Marketing Wholesale SourcePak" you must remove these obstacles from your auction sales page so your visitors will become bidders.