3 Marketing Pillars for MLM Success

By: Sean Smith
Submitted: 2008-05-14 13:23:45
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Does marketing your MLM or direct sales business feel like a lot of work? Are you putting a lot of effort into belly-to-belly marketing, only to get bogged down by all the “rejections”? Are you ready to turn that around? All you need is a simple mindset change…

Most network marketers and direct sellers prospect people, pique their interest, present the opportunity… and then walk away all ticked off when the prospect says “no”. If you let your emotions get the best of you, you’re doomed and you’ll never experience any level of success in MLM. You’ll get mad, frustrated, and eventually you’ll quit. That’s the reason most people never make any substantial money.

Success, however, is a simple choice. So if you’re ready to succeed, here are 3 simple mindset shifts that will help you maximize your sales and recruiting.

1) Remember that you are a business owner and all businesses must market in order to stay in business. It’s just part of the game, and I suggest you don’t try to change the rules. (Unless you just want an expensive and very time consuming hobby)

The upside to belly-to-belly marketing is that you can create rapport much easier and establish better relationships than with traditional marketing methods. The downside is that you have to deal directly with all the no’s. And those rejections can sting a lot, if you let them.

One way to let go of the sting is to realize that in marketing, most people are going to say no. There is no company or marketing expert in the world that gets a sale from anywhere near most of the people they market to. In fact, most marketing campaigns are considered successful if they can get a small percent of the prospects to say yes - a small percent!

Now I’m not saying that you should be happy with a closing ratio of a very small percentage, because in direct sales, it will be higher. But the bottom line is – MOST PEOPLE WILL SAY NO. That’s part of the game. So don’t get emotional when everything works out that way – it’s supposed to.

2) Recruit DESIRE, not POTENTIAL. Success in network marketing requires recruiting people who want to succeed, not people who could succeed. But hang around any MLM crowd, and you’ll hear distributors getting overexcited about the potential of their latest recruit. “He could be SO GOOD” in this business.

Here’s the problem – all 6 billion of the people on this planet COULD be great in network marketing if they decide to. Everyone who can communicate can do well in MLM. But success is a choice; it’s not an ability or a characteristic. The only long term outcome of getting excited about potential is frustration when most people don’t do what they say they’re going to do.

So instead of setting your filter to attract people who have the ability to succeed (nobody will be weeded out), set your filter to notice and attract people who have a burning desire to succeed at all costs.

Recruit desire. Teach the skillset later.

3) Stop trying so hard. Recruiting can be effortless, if you make it that way. You’ve still got to takeaction, but there’s a big difference between effort and action.

When you know your true purpose for working your business, and all of your actions are aligned with your values, the whole process can actually become fun – it doesn’t feel like ‘effort’ at all.

What makes selling and recruiting feel ‘hard’ is the emotion you put into it. But when you take the emotion out, there’s nothing hard about it. You filter for people who want what you have, and offer it to them. Simple.

I’m not saying take the emotion completely out of the business, because everyone makes emotional buying decisions, so your offers should absolutely be drawing out the emotion of your prospect. But as far as your actions are concerned, emotion is deadly.

Armed with the right marketing mindset, you’ll have all the success you desire in your MLM business.

Enjoy the journey.

Article source: Expert Articles