It's All Around You

By: Kaye Marks
Submitted: 2008-07-18 15:08:59
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

        One of the hardest things about designing anything is the fact that you have to come up with a design. The first time I was given a project to design something I had to sit back and consider what I wanted to do, only to draw a blank.

       Aha, I thought, I needed to look at samples, and so I searched the internet for any examples I could come up with. It was only later that I realized that the search probably wouldn’t have been necessary at all if I’d just stopped to really think about the situation.

        We’re surrounded by examples of marketing. I think that the second I walk out the door I’m seeing different examples of the various styles that commercial printing can take.

        When I get my mail each day I’m seeing great postcard designs. When I go to any office, when I go out to the store, I can find countless brochure design samples for me to choose from.

        I’ve even got a Rolodex and binder filled with high quality business cards to give me countless different ideas for my own business card.

        When you turn on the TV and when you turn on the radio you’re given examples of advertising. When I walk down the street I might see posters, billboards, or I might be handed some flyers.

        I think the thing that happens is that we become so surrounded by it we actually forget it’s there for when it comes time to come up with our marketing designs. I mean, I don’t immediately think to myself when I have to come up with a new design that I should just open my window and look out at the world, even though I’ll likely be confronted by some kind of advertisement if I do.

        A lot of it is disconnecting the process of designing an advertisement with the finished product. When I’m hunched over my computer with Open Canvas open I’m not thinking about how often I’m seeing inspiration all over the place.

        Even when I pick up products off the shelves at store the boxes, the labels they have on them, are all great examples of commercial printing. What makes them so potent is the fact that they can work so well to advertise something without a person even being aware anymore that they’re being advertised to.

        Trust me, you’ll never be without an example of something to go off of when designing your own marketing material. No matter what style of marketing you plan on doing, there is some form of it already out there for you to conveniently look at. All you need to do is open your eyes and take a good look around you.

Kaye Z. Marks is an avid writer and follower of developments in the commercial printing industry and how these improvements can benefit small to medium-scale businesses.

Article source: Expert Articles

Most Recent Articles in Marketing category

  • Get the complete skinny on The IM Review Kings Free Internet Marketing Newsletter today - By: Brian Garvin
    Find out the reality regarding the Free Internet Marketing Newsletter and analyze if it is proper for you at this time. Please read our unbiased overview of the Free Internet Marketing Newsletter.
  • Important Notes about Banner Printing - By: Adan Ines
    Event announcements are often done using banner printing. This is a good idea because the tool can carry out big texts which could be read even from afar. The end products are usually being placed outdoors where people can see them while walking or aboard their vehicles.
  • Creating a Dynamic, Functional Veterinarian List - By: Erik Olson
    If you are in a field where you are marketing your products or your services to veterinarians, you already know that your clients are almost always busy and that unless you can get their attention that they are going to move on to someone else!
  • Marketing Wisely to CPA's - By: Erik Olson
    When you are marketing to CPA's and they are your main audience, you already know how difficult it can be to get their attention and keep it.
  • How to License an Idea - By: Kaye Marks
    Maybe you are the creative type that comes up with great ideas, but you do not have a clue on how to run a business. Alternatively, maybe you would just rather think of great ideas than implement them. Either way, licensing your idea is a great method to be paid for your invention ideas.
  • Custom printing options and advantages - By: Adan Ines
    Custom printing has become very accessible to many. Different advancements in technology has allowed creating custom prints to be easy to do and more affordable to produce.
  • 6 Design Ideas that will help you improve your Print Catalog - By: Adan Ines
    Many people say that creating a print catalog is hard. However, with today's technological advancements and the various print catalog services available, you can design and create a fitting catalog for your products.
  • Three Affordable Printing Tips that You can Use - By: Adan Ines
    Having affordable printing materials is important. You need to have cost effective materials that helps you in selling your products.
  • The Vital Considerations for Brochure Printing Services - By: Maureen Pelayo
    There are a lot of brochure printing services that you can choose from. You can have it done offline or online. The latter is a more convenient choice because you can accomplish a lot just by going to the web site of your preferred online printing company.
  • The Highlights of Postcard Printing Services - By: Maureen Pelayo
    But what if you have to acquire postcard printing services again and again? Where are you going to find the one unique thing that you can use on this overused medium of print advertisement?