Who Benefits from a Long Guarantee?

By: Jan Smith
Submitted: 2007-01-17 12:03:37
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And what is the real guarantee behind the guarantee that everyone promises at the end of their sales letters?

Who really is the beneficiary of a long guarantee? You see, some 'savvy' marketers have figured out that the longer the guarantee period offered the less returns they'll have. They work on the principle that because people have a longer time frame in which to return something, they'll put it aside 'to do later' and never get around to even looking at the product again, let alone return it for a refund. They’ve given up in disgust.

I'm not, and neither are many others, boomerang buyers and the times I have needed to call on the guarantee given in a product sales letter has cost me heaps of money. I think Clickbank has the right idea where they only offer a product guarantee for 90 days. This goes some way towards keeping some sellers honest but I still don't think it's far enough

I've been 'stung' more than once and frankly, I now believe that most guarantee's are simply obligatory sales letter endings placed just before the P.S's in salesletters.

I think there needs to be guarantee insurance coverage for all businesses operating on the Internet who want to sell a product. I think this is needed to cover digital info products, software and anything sold via the Internet.

Now I won't buy any product unless it is recommended by someone whom I know - or have come to learn as being a 'kosher' operator through getting to know them via their newsletters/Emails for some time.

And if I have 'talked' with them personally via Email, the better the chances are that I will purchase many of the things that they are promoting.

This is both protective and self-limiting. But I'm sure I'm not the only one who has been driven into this corner by unscrupulous operators.

It seems to me that the less a person is known, even if they are resellers of well-known people's products, the more doubtful is their guarantee. Let's face it - if a person who isn't making many sales and is 'doing-it-hard' the chances of them even having the money left after paying for groceries/rent etc is unlikely. So for them to give you your money back for whatever reason, is chancy to say the least.

But even some well-known operators on the Internet leave you out in the cold by claiming 'costs' when returning only a proportion of your purchase money that they originally guaranteed in full.

It's these “shonks” who get my ire up and running! They are killing the Internet as it now stands - because it is coming sooner than later - that guarantee insurance is going to be a requirement if the Internet is to continue as a reliable and honest means of commerce.

My contractors all give guarantees that they actually, physically perform. Anyone who doesn't is run-out-of-town or business real quick. Yet they all carry a range of insurance policies as well ranging from 1 million Dollars upwards.

Yet some Internet operators are selling products on the Internet for many thousands of dollars with no real guarantee of money back to their buyers if not 100% satisfied. I think this is overdue for a substantial backup system to be put in place.

So I have to ask, "Would you be more inclined to use the Internet to purchase products if there was a better guarantee system in place?"

I know I would.

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