Categories
- Arts & Entertainment
- Business
- Advertising
- Bookkeeping
- Branding
- Careers
- Careers Employment
- Change Management
- Communication
- Corporate
- Customer Service
- Entrepreneurialism
- Ethics
- Financing
- Franchise
- Fundraising
- Human Resources
- Management
- Marketing
- Marketing Direct
- Negotiation
- Networking
- Outsourcing
- Partnerships
- PR
- Presentation
- Public Relations
- Resumes Cover Letters
- Sales
- Sales Management
- Sales Teleselling
- Sales Training
- Small Business
- Strategic Planning
- Team Building
- Top7 or 10 Tips
- Venture Capital
- Workplace Communication
- Communications
- Computers
- Culture & Society
- Disease & Illness
- Fashion
- Finance
- Food & Beverage
- Health & Fitness
- Hobbies
- Home & Family
- Home Based Business
- Internet Business
- Legal
- Pets & Animals
- Politics
- Product Reviews
- Recreation & Sports
- Reference & Education
- Religion
- Self Improvement
- Shopping
- Travel & Leisure
- Vehicles
- Writing & Speaking
Information
How to Get More Visibility Through Networking
Submitted: 2007-01-17 12:18:04
Print this article | Tell a friend | For publisher |
The most effective form of advertising is also the oldest: word-of-mouth. Bright ads and slick brochures don't compare to an informed recommendation (or warning!) from someone trusted and respected by potential customers.
Word-of-mouth can be just as effective when the information comes directly from you. By networking with colleagues, allied businesses, and potential customers, people can learn more about who you are and what you do. Networking is also a great way to become more attuned to the issues that affect your customers-their needs, concerns, and preferences-giving you a better chance of being in that proverbial "right place" at the right time.
Networking is no different than attending a social gathering. In fact, it's better because you already have something in common with nearly everyone you meet. Of course, you should never adopt a "who are you and what can you do for me" attitude. Networking works best when there's no pressure to make a sale. Ask questions and always listen. First impressions are important, but they also can be enhanced or changed over time.
To begin building your business network, consider the following:
Professional societies. Nearly every type of business has a national association that represents their members' interests; most have local chapters with regular meetings and activities. Along with providing a great source of contacts, professional societies offer volunteer opportunities where you can demonstrate your initiative, cooperative spirit, and leadership qualities.
Customers' professional societies. If you really want to know what your customers are thinking, get involved in organizations that represent their interests. Do some research before you sign up, however. Some groups may have restrictions on membership, while others may have fees that exceed your expected returns. On the other hand, many groups may encourage businesses such as yours to advertise in their publications or participate in special programs.
Chambers of Commerce/Business Roundtables. These groups offer valuable exposure within a particular community or region. While other members may not be in your target market, they can provide valuable leads and referrals (there's that word-of-mouth advertising again!). Many also provide opportunities for small businesses to "show their stuff" via trade fairs, demonstrations, and media features.
Community service organizations. This is a great way to combine a personal interest with your business. Many groups may have a need for your type of service, giving the opportunity to do pro bono work in return for free visibility. What's more, your fellow volunteers may also be potential customers.
Copyright 2006
Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.freehomebusinesstips.com
If you wish to find a suitable home business or learn how to start your own business from your home visit Free Home Business Tips: http://www.freehomebusinesstips.com
Article source: Expert Articles
Most Recent Articles in Networking category
- Business Networking in the Internet Era - By: Bian Salins
The Internet has changed how business relationships are formed. Thanks to social networking technology, communication between companies and clients is now faster and more cost-effective than it's ever been before, meaning anyone can now go global. - It's Business as Usual for Social Networkers - By: Bian Salins
By bringing together the principals and technologies of the social networking and ecommerce worlds, it's now possible to create a far richer and more engaging Internet business community, bringing the virtual and physical worlds closer together. - How To Make Money From Social Networking - By: Charlie Wildish
Millions of peope do social networking every day. Now they can be paid for doing what they were doing anyway. - The Insider's Guide To Business Networking - By: Nazeer Daud
Business networking should not be underestimated in how important it can be for the success of the business you're running at the moment, and any business that you would choose to run in the future. - Wholesalers, who are they and why buy from a wholesaler? - By: Joel Mclaughlin
Ok, so chances are that you are some what new to understanding much about wholesalers and what a wholesaler does. You probably have an understanding of the term, but maybe you want to know a little more. Then this article is for you! - How to become an entrepreneur through free business networking - By: Michiel Van Kets
Many people dream of becoming an entrepreneur, but do not know how and where to start and where to find business partners. Through avenues such as free business networking internet sites like ThinkBowl, one can search for business partners and join like-minded communities to find good corporate links. - The Networking Game Make Great Effect In Our Life - By: Steven Zhao
Networking is the buzzword for today's successful businesses. Yet, the questions that recur are, how do you build a good business network and who are the people to network with? Certainly, finding the right opportunity to network does not come easy. - Simple and Effective Way to Network That Anyone Can Do - By: Harjit Kaur
It's hard to be in business today, certainly in the professional services sector, without having heard the term 'networking'. Regarded by many as the Marmite of business, it is said that you either are a networker or you aren't. And if you think you aren't, you shouldn't even try to do it. - Social Networking: Communicate With The World At Ease - By: Nisha Garg
The social networking websites are steadily gaining momentum among the users due to various reasons. With the help of these networking websites one can easily maintain and cultivate relationships with people from various parts of the globe. - Update Your Network with Data Center Automation Solutions - By: Kimberly Green
It is time to update your network! Make sure to do your homework when it comes to selecting a form of data center automation.