It is Not Who You Know

By: Bette Daoust, Ph.D.
Submitted: 2007-01-17 15:37:20
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The point of this article is to make you aware of the things you can do and the places you can go to make yourself visible. The more visible you are, the more likely you will get business. If people do not know who you are and what you do, they will do business with someone else. You do not have to beat your own drum at all times, but you do have to be noticed. Being noticed can simply mean they see your face at every event. Be a leader, put on events, be a speaker, participate. Introduce yourself to everyone you see at a meeting. Make sure they notice you and want to find out more. Let your expertise be known. Listen and hear what others are saying so you can add to the conversation.

There are three key factors in having people know you:

  1. Be visible through your actions. Do not sit by the sidelines and hope that someone notices you. Get involved and let people know who you are and how you can help them achieve their goals.
  2. Be an expert not a generalist and let those around you know what you do. None your skills so that you have one core skill and build around that skill to offer more. Do not lose sight of the fact you do have a core offering.
  3. Be consistent in your message. Don't say different things to different people, say the same things over and over again. People will remember you for your niche.

If you use these keys, more people will know who you are and the easier it will be to start a new business relationship.

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at http://BizMechanix.com. You may also view her latest publications at http://BlueprintBooks.com. Dr. Daoust also writes for the National Networker http://theNationalNetworker.com.

Article source: Expert Articles

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