Powerful Networking with an Effective Introduction

By: Larry Baltz
Submitted: 2007-01-17 15:34:19
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

You're sitting in a room full of eager business owners at a networking event. One by one, everyone stands up and introduces themselves, hopefully gaining the opportunity to find one or two new prospects in the crowd.

Unfortunately, most business people stink at Introductions.

Take for instance the remarks made at a recent event I attended. A hotel sales rep introduced himself and stated that his hotel offered beds, meals and meeting rooms. Oh really? How many hundreds of hotels offer that, I thought. What he said was essentially the same introduction used by all the hotel sales people in the room that day.

What if one of them had said something like this?

"Hi, my name is Bob, sales manager with Big City Hotel. Sure, we have meals and beds and meeting rooms like all the other hotels. But they don't have Ruth, our front desk supervisor who's been serving our guests for more than 22 years. Her only responsibility is to help you have an extraordinary stay at our hotel."

Which hotel has the best chance to get your business? The one with meals, and beds and rooms, or the one with all that, plus a great staff.

And Bob can strengthen his relationship with his audience at the next meeting. What happens if he brings Ruth with him and lets her introduce herself during the Introductions? Talk about making an impression on the crowd! By the time the meeting is over, everyone there will be best friends with Ruth.

As good as that is, Bob isn't done yet. He can make a bigger value statement at the next meeting. This time Bob quickly introduces himself and then plays a short recording:

"Hi, this is Tom, sales director at XYZ Company. We had our annual sales meeting at Big City Hotel a few months ago and it was the best we've ever had. Ruth and her staff waited on our people and took care of everything we needed. She was fantastic."

Now that's an Introduction. So the next time you're attending a networking event, can you introduce your value to your audience when you introduce yourself? What is a benefit you can highlight that none of your competitors can claim? What is it you do better than everyone else?

That's the best place to start.

Larry Baltz runs a company called More Sales – More Profits. He works with small business owners who want to get more clients and sell more products and services. Larry is a Certified Guerrilla Marketing Coach and small business marketing expert. For his free report, “Knock-Their-Socks-Off” Promotion and Marketing, go to http://www.moresales-moreprofits.com for your copy.

Article source: Expert Articles

Most Recent Articles in Networking category

  • The Magnetic Sponsoring System: Does It Really Work? - By: William Cook
    The Magnetic Sponsoring System is a prospecting system that allows network marketers to qualify their leads and to make a profit from leads who don't join their business opportunity.
  • Business Networking: It's Not Just What You Know, But Who You Know - By: Bian Salins
    Spreading the word is important to business success and business networking online allows you to develop your personal and business reputation as well as learning about others and how they can be of assistance to you and your peers.
  • The Power of Networking - By: Clement Sadjere
    The secrets to business success is the ability to network with relevant people to help drive traffic to your product, services or business
  • Less the Right Way vs More the Wrong Way - By: Jonathan Daniel
    Many people join a work marketing opportunity with expectations planted deep within them by their sponsors to be millionaires in a very short period of time. While this is the approach so many sponsors make the mistake of taking, it usually results in disappointments and giving up. One reason is that this approach has the tendency to attract unfit prospects. These prospects are the ones who want it all right now. What they don't realize, is that it will take a good four to six months to really see impressive results. The "3 Foot" and "When in Doubt, Blurt it Out" rules are likely to attract prospects who are not ideal candidates for your opportunity. Don't waste your time like this.
  • Business Networking in the Internet Era - By: Bian Salins
    The Internet has changed how business relationships are formed. Thanks to social networking technology, communication between companies and clients is now faster and more cost-effective than it's ever been before, meaning anyone can now go global.
  • It's Business as Usual for Social Networkers - By: Bian Salins
    By bringing together the principals and technologies of the social networking and ecommerce worlds, it's now possible to create a far richer and more engaging Internet business community, bringing the virtual and physical worlds closer together.
  • How To Make Money From Social Networking - By: Charlie Wildish
    Millions of peope do social networking every day. Now they can be paid for doing what they were doing anyway.
  • The Insider's Guide To Business Networking - By: Nazeer Daud
    Business networking should not be underestimated in how important it can be for the success of the business you're running at the moment, and any business that you would choose to run in the future.
  • Wholesalers, who are they and why buy from a wholesaler? - By: Joel Mclaughlin
    Ok, so chances are that you are some what new to understanding much about wholesalers and what a wholesaler does. You probably have an understanding of the term, but maybe you want to know a little more. Then this article is for you!
  • How to become an entrepreneur through free business networking - By: Michiel Van Kets
    Many people dream of becoming an entrepreneur, but do not know how and where to start and where to find business partners. Through avenues such as free business networking internet sites like ThinkBowl, one can search for business partners and join like-minded communities to find good corporate links.