Public Relations for Chinese Car Companies

By: Lance Winslow
Submitted: 2007-01-17 15:30:38
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It seems that many US Autoworkers fear the imported Chinese Cars coming into America, but China wants to build cars, computers and build up other industries and as the capacity grows and they solve their energy issues and build plants and secure a steady stream of raw materials this will happen.

Indeed, there is little anyone can do about it, especially with the Union, Corporation infighting and the over regulation and insane number of lawsuits in the US. There are some issues however with selling Chinese Cars in the United States and that will be the public relations issues, which are at odds with many Americans.

Perhaps you will recall Daewoo, Hyundai, Daihatsu and Yugo? They all had a tough time in our US Markets. Will Chinese Brands be able to get it done? Just setting up the dealer networks may not be enough you see? DaimlerCrysler is considering putting their brand name on some Chinese made cars, but this could backfire without a very strong public relations campaign.

One thing the Chinese car companies will have going for them is that they build smaller cars which get better fuel economy and this might help them with their public relations campaigns. Although you can bet that many Americans especially union workers and US autoworkers will be fried when they start seeing Chinese cars come into our country. That is one public-relations job, which will be quite tough in promoting Chinese Cars you see? Please consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

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