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iYogi- Small Business Server Support
Submitted: 2008-06-24 19:06:55
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Top 3 Ways to Maximize your in Small Business Server Consulting Profits.
As a result, many small business computer consultants, systems integrators, and value-added resellers have jumped on-board the Microsoft Small Business Server bandwagon.
However, before you go ahead and bet YOUR Company on Microsoft Small Business Server, consider the following three Small Business Server Business Tips... so you can maximize your Small Business Server consulting profits.
(1) Most small businesses in your area have never heard of Microsoft Small Business Server.
Although there may be hundreds, if not thousands, of small businesses in your area that would be excellent candidates for in Microsoft Small Business Server don't make the ultra-common mistake of assuming that the typical non-technical small business owner even knows what Microsoft Small Business Server is. If you want to maximize your consulting profits and avoid commodity price wars, you're much better off leading off with a pitch for something that's more universally recognized... such as getting rid of computer viruses, stopping SPAM, or preventing computer security breaches.
(2) Sell your small business prospects on YOUR Company first.
The real money in Small Business Server is NOT in reselling the Microsoft Small Business Server software. The real money comes from selling the RELATIONSHIP with the small business. So your company essentially becomes your clients' outsourced IT department.
Remember, no small business owner is going to wake up in the middle of the night, in a cold sweat, craving Small Business Server. However, small business owners DO constantly lose sleep over what will happen to their companies if their computer systems fail them. Become the solution to the more primal, survival instinct and you'll get plenty of opportunities to sell Small Business Server, once you've established a solid client/consultant relationship.
(3) Microsoft doesn't value computer consultants as much as they sometimes say.
Little known fact: the first version of Microsoft Small Business Server, planned in 1996 and released in 1997, was code-named "SAM"... because Microsoft's goal was for Small Business Server to completely bypass their reseller channel and be sold at "Sam's Club" warehouse clubs.
So the product team had the mandate to make the Small Business Server product SO simple that a non-technical small business end user could buy Small Business Server at the warehouse club and have the Small Business Server suite running in their office that same day.
Article source: Expert Articles
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