Trade Show Display Lighting Hints and Tips

By: Brent Smookler
Submitted: 2008-08-04 13:17:15
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Because the standard florescent lighting used at trade shows can be harsh on your displays, using your own equipment to light your display is imperative.  Lighting your exhibit properly is vital if you want to put forward a professional, streamlined appearance to potential customers. Trade show vendors often err by either using simple lighting or not using any lighting at all. The lighting you use for your display may make the difference between people stopping at your display or moving on to another.

Proper yet unique lighting will create a welcoming environment and help to attract potential customers. You must remember a few things if you're planning to purchase lights for your trade show display. Although many display sets may come with lights pre-attached, you will have to first contact the trade show venue to ensure that the use of such lights are in accordance with their rules.

A frequent concern for trade show venues is the potential a fire hazard because of excessive lighting. Because many trade shows last all day, the lights may be on for twelve hours or more at a time. It is important to use lights that are designed to be on for long periods of time in order to prevent the lights from overheating. You must contact the venue before purchasing any type of display lighting or any lighting that comes with your display. It's important for all vendors to adhere to lighting guidelines so that their displays don't get shut down.

Once you have your lights approved by the trade show venue, you need to begin to plan the lighting pattern for your display. A well-lit display will attract more potential customers than a poorly lit display. Lighting is an affordable method for making your display more presentable and bringing in additional traffic. When you are configuring your lighting, you should be knowledgeable about the many options available for lighting your display.

By implementing striking lighting -- including backlighting or lighting up a booth from ground-mounted fixtures -- you can create a dynamic, breathtaking appearance for your display that will set it apart from the run-of-the-mill displays at the trade show. To attract customers, you will want emphasize on specific areas of your booth with specialized lighting.

An effective way to make your display stand out from the crowd is to use dimensional lighting. A simple way to give your exhibit a dimensional appearance that is both unique and appealing is by placing lights in multiple locations within the display. Lights that change color will also attract customers by making your booth stand out from the others. Covering your light with a color filter or making use of a color wheel will give your display a distinct and dynamic appearance.

Brent Smookler has attended many different trade shows for his company. In Brent's case, he prefers using a Pop Up Displays or a Trade Show Banner Stands with dimensional lighting, giving his displays a well-focused feel. The portable trade show display booths save him time and money, and the expertly placed lighting does wonders for his client base.

Article source: Expert Articles

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