Cable Television & DirecTV: Talk the Talk While Dish Network Walks the Walk

By: Daymon Hoag
Submitted: 2007-01-17 15:42:14
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A company with confidence in its product, is a company that knows how to satisfy it's demanding customer base. While other television services are busy taking pot shot's at one another to win over consumer confidence, Dish Network simply stands behind what it believes to be the best choice for digital television service period.

While Cable, and DirecTV are still "talking the talk" Dish Network is "walking the walk" with a new 30 day risk-free money back guarantee for new subscribers of Dish Network Digital Home Advantage programming package. Dish Network is the first satellite TV provider in the country to offer a risk-free trial of their digital television service.

Not only is this a great way for consumers to test drive the product before making any long term commitments, it speaks volumes to the confidence Dish Network has in it's product. It's like telling the customer we're the best, and we're not just saying that, we'll let you decide for yourself, no strings attached.

Digital Home Advantage subscribers must agree to an 18 month service agreement. If service is canceled within 30 days the customer is refunded the activation fee, monthly programming fee's, monthly DVR fee's, plus any equipment lease fees. Any extras used during that period such as pay per view of course are not refunded.

Currently Dish Network's 30 day money back guarantee is being pitched as a promotional offer scheduled to end in June 2006. It will be interesting to see if this "promotion" becomes standard after that date. If history is any teacher, I would venture to say Cable television and DirecTV may have to roll out a guarantee of their own.

Dish Network has also recently launched new HD locals in the Kansas City area and expects to have DishHD locals available to at least 50% of television subscribers in the U.S. by the end of 2006, allowing subscribers to view local channels such as FOX, NBC, ABC, and CBS in true high definition. Dish Network is now the largest provider of HD programming in the United States.

The other television providers are going to have to take a back seat for awhile while Dish Network basks in the glow of a very satisfied public. It's one thing to say you're the best, it's another to show it, and in 2006, Dish Network is certainly showing it can indeed "walk the walk".

Daymon Hoag is the Editor for Cheapest Service and provisioner of quality Dish Network Satellite Television Service

Article source: Expert Articles