Jollibee is where the heart truly belongs

By: Christine Layug
Submitted: 2008-11-10 11:34:27
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Celebrating the first birthday of our children is as memorable as the time when we first held them in our hands. The modern way that Filipinos celebrate their children’s first birthday is to celebrate it on a restaurant where children can eat and have fun comfortably. The only place in the Philippines that can bring that sort of environment is Jollibee restaurants.

Among of the many fast-food restaurants in the Philippines, including Burger King, Wendys, and McDonalds, Jollibee restaurants are the most popular throughout the Philippines.

Jollibee Food Corporation, or popularly known as simply Jollibee, is an American type fast-food restaurant founded and based in the Philippines. As of today, Jollibee Food Corporation has now been rated as the biggest fast-food chain not only in the Philippines, but all over the world such as the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei. And all of these came from a simple ice cream parlor down the streets of Cubao back in the year 1975.

Jollibee is a restaurant that gained the majority of its popularity because of their main theme, to provide joy and entertainment for the younger generations. From their famous product’s names which are Yumburger and ChickEnjoy, Jollibee is aimed to provide children a way to not just enjoy the scrumptiousness of their collection, but also have fun doing it.

An addition to Jollibee’s popularity is its acquisition of other popular fast-food chains in the Philippine. Part of growing family of Jollibee Food Corporation includes Chowking, Greenwich Pizza, Red Ribbon bakeshop, Délifrance, Mang Pepe, and Jollibee itself.

Aside from those acquisitions, Jollibee also acquired other popular restaurants from another country including a Chinese fast-food chain called Hong Zhuang Yuan. Aside from Hong Zhuang Yuan, Jollibee purchased 70% of Taipei restaurant Lao Dong in June and Chun Shui Tang tea house in 2006.

Jollibee also entered into a joint- venture contract with US-based Chow Fun Holdings LLC, the developer and owner of Jinja Bar Bistro on New Mexico, USA., in which Jollibee will have a 12% stake in the US-based Asian restaurant for $ 950,000.

Jollibee Food Corporation have proven to be the biggest fast-food restaurant in the world because of flexibility to provide just what the world is craving to for, and all of these started from providing joy and laughter to kids all over the world.

Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo.

Article source: Expert Articles

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