Analysis of Chinese Sport Shoes Market in 2006

By: Steven Zhao
Submitted: 2007-07-04 16:29:14
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

After China has successfully bid for Olympics, people in China run up to workout and exercise than ever before, and sport consumption has become a new hotpot of people’s consumption. Meanwhile, people’s aspiration of building bodies to avoid illness is generally transformed to be a large sport consumption market. All these make sport equipments and sport clothing sell like hot cakes, and sport goods industry and even all industries related with health are greeting a new development chance. Sport equipment suppliers home and aboard are expecting this chance and increase devotion in Chinese market, each sport shoes manufacturer makes no exception, and sport shoes industry is coming to a time of contending for hegemony.

As Stat. reports, Nike, Adidas, Anta, Li-ning and Pepsi has become the five brands of sport shoes most highly evaluated by customers. And the whole concern proportion of these five brands reaches 77.8%, thereinto, concern proportion of the brand Nike is even as high as 44.84%, which reveals a high concern centralization. Customers love nike dunks, jordan shoes, nike air force one of Nike in particular.Taking a look at their structure distributing, we can know Nike is at the top of the pyramid, and rank the first among brands enjoying the highest customer value, with the percentage of 44.84%. Nike has a strong ability of Research and Development, its new style is always fashionable in appearance and professional in function, e.g. nike dunks, jordan shoes, nike air force one and so on. Its one-up design plus its spotless quality make it enjoy people’s reputation, especially people like sports over the world. Moreover, another reason of its success is the strategy of its star goods. That is to provide excellent athletes their products with advanced technology and create its leading status when professional sportmen create sport miracles. This brand has become a symbol of God and social status, thus won wide fancy of sport lovers.Following Nike, the second sport brand enjoying the highest customer value is Adidas which locates between middle and top of the pyramid. Compared with Nike, Adidas has a percentage of 12.72% in customer value. Anta, Li-ning and Pepsi are in the middle of the pyramid, they have some strength, however, at present the leading position of Nike will not vibrate. Among them, Anta gains the third place of brands enjoying the highest customer value, and has 8.04% customer support. The next is Li-ning winning the forth place, and its customer support is 6.90%. The fifth is Pepsi and its customer support is 5.29%. But the latter 4 brands have never produced so famous and classical styles such as nike dunks, jordan shoes, nike air force one etc.

David ZHENG is the CEO of Okaykicks.com. As a nike dunks, jordan shoes, nike air force one seller, Okaykicks.com is the best and have a large of collection of them.

Article source: Expert Articles

Most Recent Articles in Shoes category

  • Buy Wholesale Shoes At Closeouts - Tips & Techniques - By: Joel Mclaughlin
    So you are looking to buy wholesale shoes, not just shoes - but lots of them? Or maybe you just want to get a few pairs of shoes at great wholesale bargains. Perfect, because that is exactly what this article is about.
  • Platform Shoes - By: Sarah Eldred
    Platform shoes can be traced back centuries and have an extensive history. Ancient civilizations used platform shoes for various reasons. It is believed that platform shoes were worn in Ancient Greece to enhance the appearance of theatre actors and actresses. Today, platform shoes are the ultimate fashion accessory.
  • The Easy Way to Get Beautiful Feet - By: Bethany Chastain
    Every year there are hundreds and thousands of US dollars spent on shoes, and boys are becoming just as excited about collecting shoes as girls. Everyone has at least one good pair of shoes, whether they are classics or new emo skate shoes.
  • Shoes, Shoes and More Shoes! - By: A. Covington
    For the past few seasons we've seen a battle for dominance among divergent trends, namely post-grunge edgy rocker, urban prep, modernized romantic, bohemian free spirit and ghetto-fhab-ulous. They've all held pace but with Spring comes change and a desire for a softer look.
  • Coupons for shoes - By: John Mcaliley
    Online coupons for shoes are generally discount coupons that provide a percentage discount or a reduced shipping rate when you buy shoes online. They are the ways to buy the shoes at a bit lower price.
  • On-line Shopping For Perfect Woman Shoes - By: Serena Moore
    These days everyone is buying their shoes on-line, simply for two reasons. You can buy favorite name brands at reasonable prices. Second it is convenient. When you are looking for a specific name brand item in your size, finding it in a brick wall store is a difficult process. It will require a multiple visits to multiple stores before you find what you have in mind. On the other hand, shoes shopping on the Internet has become easy as many merchants provide free shipping as wells as free returns, making it extremely convenient for people to shop on-line. The question still remains how do you find your perfect shoes for that perfect occasion
  • Analysis of Chinese Sport Shoes Market in 2006 - By: Steven Zhao
    According to analysis of Chinese sport shoes market in 2006, Nike, Adidas, Anta, Li-ning and Pepsi has become the five brands of sport shoes most highly evaluated by customers. And the whole concern proportion of these five brands reaches 77.8%, thereinto, concern proportion of the brand Nike is even as high as 44.84%.