Why The Buzz About Call Capture?

By: Brandi Cummings
Submitted: 2007-01-17 16:16:08
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You may have heard the buzz on the grapevine about toll free call number capture systems. It is not because they are new. They have been around for some time now. The news about this powerful lead generating technology is that it is not just for real estate agents anymore. Companies have responded to increased demand by those in the mortgage industry who want to take advantage of the benefits this technology has to offer too. Call capture companies have created a unique toll free call capture system that allows mortgage brokers and real estate agents to forge mutually beneficial relationships.

It used to be that real estate agents were the only professionals reaping the benefits of a toll free number call capture system. Savvy agents have been using toll free number call capture systems to get more listings, make more sales and get more leads for years now. The agents use their toll free numbers on sign riders for 24/7 information about their properties as well as offer 24/7 recorded information as an expert on buying and selling homes. Each call that comes in is a captured, qualified lead. These original systems are designed to work with one agent with one voicemail box. With the new call capture systems inspired by mortgage brokers, you can have virtually an unlimited number of users on one system. Now mortgage brokers are getting in on the game too and here are a couple of reasons why.

Mutually Beneficial Relationships
Relationships in business are powerful, some would say vital. For mortgage brokers, there are few relationships that can benefit their business more than the ones that they establish with real estate agents in their area. As we already know, real estate agents use toll free number call capture systems to generate leads and get more listings. Armed with this knowledge brokers are buying multiple user toll free number call capture systems and offering their use for real estate agents in their area. Mortgage professionals can forge strong, lasting relationships with real estate professionals by providing them with a system that is vital to their success, an effective, state-of-the-art lead generation solution. At the same time, it allows mortgage professionals and real estate professionals an easy, fast and inexpensive way to generate leads simultaneously.

Lead Generation
The number one challenge mortgage brokers face today is the continuous need to have someone waiting in line to do business with them. Coupled with the extremely competitive nature of the mortgage business, the Do Not Call List also makes it difficult for a mortgage broker to get new clients. Toll free number call capture systems allow brokers to capture quality leads 24/7. As a real estate agent uses the system provided by the broker, and encourages people to call in for information about property listings or free information about buying and selling homes, the leads are available to both the agent and the broker. After all, anyone buying or selling a home is often also in the market for a home mortgage. An added advantage to these newly designed toll free number call capture systems is complete administrative control by the owner. This allows the broker to be sure that they are getting all leads coming into the system, run reports on call usage and assign listing extensions as they choose.

The new spin on this old technology has created quite a buzz. Mortgage brokers and real estate agents are now able to work together like never before. With the ability for mortgage brokers to establish strong relationships with real estate agents and share leads it's a win-win situation. Check it out for yourself and see what all the buzz is about.

Brandi Cummings, a leading telecommunications consultant specializing in 800 number call capture technology, recommends you check out RealtyOne800, an established 800 call capture provider: http://www.realtyone800.com

Article source: Expert Articles