The Real Reason You Are In The Commercial Real Estate Business (And it's not what you think)

By: Darin Garman
Submitted: 2007-01-17 16:16:14
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

One of the first articles on a website should arguably be some of the best. The main reason of course is because you want to make sure that you do not bore the reader right off - not good for a website review or getting all the articles read. So, the first articles should contain some revelations in it, some possible life-alerting message, a profound paradigm shift. Of course I’m being a bit sarcastic but I am also making a point.

I am going to share with you the most profound discovery I have had that has my business to where I wanted it to be in the shortest period of time possible. This advice will yield huge returns for those commercial investors that really use it and implement it. Here is the thing too. It doesn't matter where your market is, what kind of market you work with, what kind of property you may specialize in or who your tenants are. Whether you work mainly corporate commercial real estate or apartments – Doesn’t matter. Here it is:

YOU ARE NOT IN THE COMMERCIAL REAL ESTATE INVESTMENT BUSINESS - YOU ARE IN THE MARKETING OF YOUR COMMERCIAL REAL ESTATE INVESTMENT BUSINESS...

Stop right now and really think about what you have just read. As a matter of fact please read it again so you can really understand what I am telling you here.

Why is this the case? Why am I telling you that you are not in the commercial real estate investment business?

Here is why: you may be the best negotiator, the best financial analyst of commercial real estate, the best manager, have the greatest sales personality BUT - If you cannot get qualified tenant prospects in your door, prospects to call you and want to do business with you in the first place, NONE OF THIS DOES YOU ANY GOOD!!

So you see - the goal is to get business through the door in the first place because without a constant stream of business calling you, wanting to do business with you --- your commercial real estate investment business will fail.

So, from this day forward your mindset needs to change to one of a marketer of your services vs. a doer of your services.

Don't worry, I can hear your skepticism already.

Yes - you do complete real estate transactions, call tenant prospects, advertise your properties for lease through whatever media, etc. I know that you do this. Don't get caught up in that part of it though. I know all of those things are important for your business.

But, Do Not skip over this.

Do not get confused that opening your mail and typing letters on your computer vs. developing systems that bring tenants in the door are of the same degree of importance for your business. They are not. Those that get this confused are losing money. A lot of money.

Once you adopt this "marketing your services attitude" you will notice all kinds of things happening including more investment dollars and more market share coming your way. More opportunities, more free time.

Sounds strange doesn’t it? Believe me, it’s not.

So, in summary, your goal is to work on getting as many qualified customers and tenants to come through your door, to call you, and want to do business with you in the first place. This is where we start, but how do we get the phone to consistently ring with qualified customers and tenants? We'll talk about that in my next article...

About Darin Garman, CCIM…Considered by many to be one of the foremost experts in North America on Apartment and Commercial Property Investments, Darin Garman assists investors in maximizing their wealth through commercial real estate investments.

Over the last 13 years Darin has assisted investors in the purchase and sale of over $300,000,000 in apartments and commercial real estate, and has direct ownership and management of over $11,000,000 in investment real estate himself.

Darin is a frequent guest on radio and TV talk shows, and has co-authored books such as “Wealth Attraction For Entrepreneurs...The No Holds Barred Kick Butt Guide To Becoming Rich”, which was co-authored by Darin with business and marketing guru Dan Kennedy.

***** Have you taken advantage of the "FREE 2-Month Test Drive of Darin Garman's Commercial Investment Property Owners Association Membership" ? Go To: *****

http://www.garmanupdate.com or http://www.commercial-investments.com

Article source: Expert Articles

Most Recent Articles in Real Estate category

  • The Silver Lining of the Foreclosure Crisis - By: Leslie Eskildsen
    They need capital to not only buy the home, but also to restore it. Foreclosure homes can range from an empty, abandoned building to a trashed house with garbage strewn all over the place, missing fixtures and a galloping case of mold or termites.
  • Why You Should Invest in Spanish Property - By: Craig Edmonds
    The reasons why people choose to invest in Spanish property are varied. Those wanting to spend their vacation in this beautiful country know all about its beautiful beaches and romantic culture. They want to experience its golden sunsets and warm nights with the sea air wafting through the curtains.
  • Additional Inspections to Get Before You Buy That Home - By: Greg Smith
    Hiring a licensed pest inspector to check the home for wood destroying organisms such as termites and mold is always a good idea. Termite infestation wreaks havoc on the wood structures in your home, while keeping their presence a well-kept secret. Often it isn't until a great deal of damage has been done that you discover that you have termites.
  • The Ins & Outs of Sale Contingencies - By: Greg Smith
    A sale contingency is a critical contract addition for a buyer who owns a house that he or she needs to sell before closing on a new one. If she doesn't add this provision to the contract, she faces the possibility of having to pay two mortgages. With a sale contingency in place, the contract for the new home becomes null and void if she is unable to sell her home.
  • Problems With Mineral Rights Leasing - By: Anna Poelo
    Problems and disputes cannot be wholly avoided in mineral rights leasing.
  • Milwood homes for those wanting to settle - By: Joe Cline
    It is your typical Austin community: landscaped lawns, tree-lined side-streets, kids playing, couples strolling, all awash in Texas sun on a summer's day, and you scout around for 'for sale' or 'for rent' signs.
  • Rosedale: An Austin Neighborhood By Any Other Name - By: Joe Cline
    Rosedale is simply enchanting. The small cottage-like homes offer a charming, homey, and exquisite appeal. The neighborhood offers a mix of the old and new Austin.
  • The 4 Parts of a Business Plan for Real Estate Agents - By: Cheri Alguire
    This model of business planning and goal setting for Real Estate Professionals breaks the process down to four parts and seventeen steps.
  • Tenant Screening - the first line of defense - By: Garret Lloyd
    Getting a tenant for an unoccupied apartment is definitely a good idea. But getting good tenants is of prime importance in order to ensure safety and peace of mind in the long run.
  • What is online reverse auction? - By: Ron Victor
    Reverse auction deals with internet auction and e-purchasing. This is also known by many names like procurement auction, sourcing event, e-sourcing, and e-auction. Generally in an auction, purchaser is allowed to place a bid on an item on the amount that he is willing to pay so that he can buy that item.