Categories
- Arts & Entertainment
- Business
- Communications
- Computers
- Culture & Society
- Disease & Illness
- Fashion
- Finance
- Food & Beverage
- Health & Fitness
- Hobbies
- Home & Family
- Home Based Business
- Internet Business
- Adsense
- Affiliate Programs
- Affiliate Revenue
- Auctions
- Audio Streaming
- Autoresponders
- Banner Advertising
- Blogging
- Click Bank
- Directories
- Domain Names
- Ecommerce
- Email Marketing
- Ezine Publishing
- Forums
- Internet Marketing
- Link Popularity
- List Building
- Podcasting
- PPC Advertising
- RSS
- Security
- SEO
- Site Promotion
- Spam Blocker
- Technologies
- Traffic Building
- Tutorials
- Video
- Video Streaming
- Viral Marketing
- Web Design
- Web Development
- Web Hosting
- Webmasters
- Legal
- Pets & Animals
- Politics
- Product Reviews
- Recreation & Sports
- Reference & Education
- Religion
- Self Improvement
- Shopping
- Travel & Leisure
- Vehicles
- Writing & Speaking
Information
PPC: its meaning and aims
Submitted: 2008-09-09 11:46:22
Print this article | Tell a friend | For publisher |
PPC refers to pay-per-click model of Internet marketing. Nobody had ever thought that the word click will have such an immense monetary value attached to itself. During business meetings or business dealings, entrepreneurs now talk in terms of number of clicks owed to one another. Unlike earlier, when a person would ask the other person how he or she owes him or her one thousand dollars, now people use the word click to say that the other person has not paid back one thousand clicks.
A successful PPC advertising campaign can be commonly defined as the conversion of maximum number of clicks on a website into action. Click means just visiting a website, while conversion refers to visitors finding something that they want on a website and would like to purchase. Conversion can mean different things such as a sale or a request for a brochure, a call, or download.
Conversions resulting due to PPC may be different for different products. A housing company will be willing to pay more for a conversion than a toothpaste selling company. One more parameter that goes into defining how valuable a conversion is the amount of traffic a website receives. When a PPC campaign results in more traffic, it results in the creation of a brand image for a product and thus value of conversion increases.
Those who are new in the PPC business need to consider some points that can be very useful. The foremost aim should be to start with a reputable website. Google AdWords is one of the biggest search engines in the Internet marketing world. Beginning with a small search engine is a strict no.
The success of a PPC campaign also depends on how you sell yourself and your products. You have to be very particular and clear about what you want to sell. You have to distinguish yourself from others in the market. Chalk out a plan to send your message across consumers as to why they should select and buy your products and not that of your competitors. You have to be able to convince them as to why you are different and unique from other through a PPC campaign.
Author:The author is an expert in online marketing, working with epurplemedia, an online marketing company dedicated to provide service on Google Adwords, PPC, SEO.
Article source: Expert Articles
Most Recent Articles in Affiliate Programs category
- Why You Should Buy Big Courses or E-books On Affiliate Marketing? - By: Sarwinder Goyal
Anyone who has ever decided to try to make a living through online affiliate marketing has likely discovered the obvious - there is a lot to know. On the surface, affiliate marketing seems easy enough; all you have to do is promote a product, and let your customers click on a special link to the product's Website. - What are the secret to successful affiliate marketing - By: Sarwinder Goyal
Affiliate and reseller programs offer a little more compensation for a little more effort. I am here to share with you my personal experience and also the personal experience of others in how affiliate marketing turns out many people and how to save countless of hours of experimentation and actually go down the path that bring you results. - Affiliate Marketing: Easy and Convenient Way of Earning Money - By: Brett Symonds
Affiliate Marketing has become a relatively easy and convenient way of earning money, thus, attracting quite a number of followers. For those who are new to the business, they have quite a lot to learn before they get to reap the bigger fruits of affiliate marketing. In fact, there's so much to learn, it is quite difficult to focus on where and how to start on your own affiliate marketing venture. - How do you generate targeted traffic? - By: Sanju Kumar
So what is affiliate marketing? Basically it is a business opportunity that enables the home business entrepreneur to earn passive income by marketing products for other businesses. You can earn commissions from your direct sales as well as, in some cases, from other affiliates that you introduce to the opportunity. - Affiliate Marketing Tips need an effective Website! - By: Kavita B
Affiliate marketing is making it possible for virtually anyone to come online and make money with little or no money of their own. You do not need to create your own product or service so it simply comes down to being able to generate sales. Learning how to sell online can be a great challenge for many people. - Affiliate Marketing is a Great Way to Start Making Money Online - By: BABA TarsemSingh
Each of us has its own interest or has a hobby. Some love all kinds of books, music, and movies while others are into sports and traveling. There are also people who love to grow flowers and loves pets. These things help us to relax and forget our everyday problems and troubles and these things are common to people. - How To Make Money With Affiliate Programs - By: Praveen Chauhan
Most of us dream about the kind of life where we make our own hours and have time for the important things in life? How about earning an income that we can really be proud of based on our performance? Affiliate marketing was responsible for billions of dollars worth of revenue over the past year, and much of that centered on the all-important holiday shopping season. When you are ready make money with affiliate programs and become a successful affiliate marketer there are a few things you need to keep in mind. - Marketers create affiliate programs to outsource marketing decisions to domain experts - By: Davinder Kumar
Eric Goldman discusses marketers' liability for the actions of their marketing affiliates Can a claim made by one of your marketing partners land you in court? This article discusses marketers' liability for the actions of their marketing affiliates .The affiliate liability issue has become red hot recently because numerous plaintiffs have taken aggressive legal positions seeking to expand the boundaries of affiliate liability. - Affiliate Marketing -A Few Tips Of Article Writing. - By: Dev Baloria
If you really want to succeed in affiliate marketing, article writing is the way to go (especially for those on a tight budget). It's free, and very effective as long as you impart helpful information to the readers. - Affiliate Marketing Campaign A Good Set Of Strategies Always Comes To Your Rescue - By: Amar Dhaliwal
One of the mistakes affiliate marketers who sell products online do is that they use popup for capturing visitor personal information or to advertise another program, offer, etc. Popup are annoying since they distract the visitor attention.