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Autoresponders and Efficient Email Marketing

By: Lee Lister
Submitted: 2007-01-17 13:04:33
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You’ve spent a lot of time, energy and money setting up your customer list – so how do you make your list efficient and hopefully profitable?

Make sure people actually want your email: Sounds silly I know, but an unwanted email is SPAM and not only gets sent to the junk folder but also reflects badly on your business. Always use a double opt in process and provide an unsubscribe link. Let your readers know when and how they joined your list.

Let them know who you are: Some people join lots of lists, or don’t remember what they signed up for. Tell them at the top of each email when and where they signed up. Always sign your email with your name and contact details – including your telephone number. This not only inspires confidence but also keeps you CAN Spam compliant.

Be interesting: A compelling headline will get your email opened and a short, well thought out email containing good quality information will encourage it to be read. It will also keep your reader away from the unsubscribe link!

Keep your sales pitch comfortable: People don’t want to be force fed sales information whilst they sit comfortably at their computer. Make your sales pitch subtle and not too frequent. Consider just using a resource box or “recommended product” at the end of your message. A P.S. sales link has always found to be effective.

Get your email delivered: Spam is increasing to almost painful levels – make sure that your message does not fall foul of the spam filters by ensuring that you do not use words that trigger them. Make sure that your reader knows that they subscribed. If you have a large list then use an established autoresponder company who can effectively manage large email deliveries and are trusted by the major ISP’s. They will also be able to advise on “trigger words”.

Be consistent: It takes time to build up a rapport with your list – regularly, but not too often, send interesting emails to them. Many people believe that it takes about 3 emails until the reader takes action, so be prepared for this. Set up your autoresponder with a group of emails set at good intervals and keep doing this for some time.!

Good luck!

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© Copyright 2006 Biz Guru Services Ltd

Lee Lister writes as The Biz Guru, for a number of web sites including her http://www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.

If you would like more help and assistance in setting up your email marketing system then visit http://www.clikkmarketing.com for advice, assistance and some great products such as our Email PowerPack.
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Article source: Expert Articles

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