Categories
- Arts & Entertainment
- Business
- Communications
- Computers
- Culture & Society
- Disease & Illness
- Fashion
- Finance
- Food & Beverage
- Health & Fitness
- Hobbies
- Home & Family
- Home Based Business
- Internet Business
- Adsense
- Affiliate Programs
- Affiliate Revenue
- Auctions
- Audio Streaming
- Autoresponders
- Banner Advertising
- Blogging
- Click Bank
- Directories
- Domain Names
- Ecommerce
- Email Marketing
- Ezine Publishing
- Forums
- Internet Marketing
- Link Popularity
- List Building
- Podcasting
- PPC Advertising
- RSS
- Security
- SEO
- Site Promotion
- Spam Blocker
- Technologies
- Traffic Building
- Tutorials
- Video
- Video Streaming
- Viral Marketing
- Web Design
- Web Development
- Web Hosting
- Webmasters
- Legal
- Pets & Animals
- Politics
- Product Reviews
- Recreation & Sports
- Reference & Education
- Religion
- Self Improvement
- Shopping
- Travel & Leisure
- Vehicles
- Writing & Speaking
Information
When Did Internet Marketing Newsletters Begin to Suck?
Submitted: 2007-01-17 13:14:53
Print this article | Tell a friend | For publisher |
I must've missed the memo on that one. Let me show you the gist of practically every single newsletter I get in my Inbox (I subscribe to a ton of them to see daily examples of what not to do!) nowadays:
Hi,
It's me again.
Buy something.
That is pathetic! Sales newsletter after sales newsletter after sales newsletter... Absolutely no value! It’s a waste of time.
If you want to sell me something then you're going to have to provide me with some value first. Do your homework. I signed up for your newsletter. I must want to know something about Internet Marketing. What do you have to offer? What can you teach me?
Most of the time, I don't even know who you are but here you are trying to sell me something every single chance you communicate with me. It doesn't make any sense.
Show me WHY I should value your opinion. Provide me with some information that I will want to keep and not just delete as soon as I'm done skimming it.
It's a well known fact that people would prefer to buy from a friend or someone they know. Yep, it's difficult on the 'net but with a newsletter you have the chance to build a relationship with someone. Take advantage of that.
Take the time to tell me something I don’t already know.
Internet Marketers are just plain lazy! They’re happy with 1% conversion rates. Start providing your newsletter readers with more content and more value and reduce the amount of sales offers and affiliate links and watch your sell thru rate soar.
Don’t sell in your newsletter. PRESELL. Warm the reader up. Make the reader want to go to your sales page. By providing the reader with quality content, you are building a relationship with that person.
And I’m not talking about those follow-up series types of emails either. You know the ones that are just like 15 sales newsletters for one product. Those are just as bad as the affiliate-link-laden emails.
When I say provide value, I mean give your readers fresh and hard hitting content. If you’re selling a book on how to sell on eBay then provide them with tips and techniques that you employ to increase your sales on eBay. The mindset of most of your readers will be this: “Wow if I’m getting this much information in the free newsletter, imagine what I’ll get in the eBook!”
And that’s exactly where you want them.
You shouldn’t have to tell your reader that you’re selling something.
By the time your reader is done reading your newsletter, he should want to know what it is you are selling.
I'll end this with a quote from Jeffrey Gitomer:
"If they like you, and they believe you, and they trust you, and they have confidence in you...then they MAY buy from you."
Think about this before you send out your next newsletter. Do I like you? Do I believe you? Do I trust you and do I have confidence in your ability to follow through on your promise? If I answer "no" to any of those questions, then I ain't buying what you're selling.
And 99.9% of the time, I ain't buying what you're selling.
Dan Cruz shares his insights and commentary regarding internet home based business opportunities on his blog at http://www.homebusinesssmack.com/ .
Article source: Expert Articles
Most Recent Articles in Email Marketing category
- List Building Is Critical To Your Online Success and Your Abillity to Make Money - By: Melvin Richardson
Your list is the very foundation upon which your internet business sits. It's the list that determines how much money you will make. - Email marketing solution: get ahead in competition - By: Garry Edgell
Promotion through Internet is the latest advertising trend. Nowadays Email marketing solution has become very popular for this. - How to Fabricate a Income Oriented List? - By: Seema Sharma
List building is vital in building a sustainable internet marketing business, one which will carry on reaping rewards for many years. However, it's an area of online marketing which many fail to implement and those that do. - Know the best 6 Sublime Tips for Email List Building - By: Tek Chand
One of the oldest methods in the world of selling products or services has been the venerable mailing list. From old time "direct mail" letters to modern email messages, the "LIST" has almost reached mythical proportions in marketing circles. - Email marketing solutions can make email marketing successful - By: Garry Edgell
The given below article explains how email marketing solutions can make email marketing business a success. - Email Marketing Services: One of The Most Effective Marketing Services Of All - By: Garry Edgell
To make email marketing services effective and traffic pulling, focus of building opt-in list of customers and their perspectives. - Email Marketing Solutions: Post-Modern Ad Tool - By: Garry Edgell
There are various ways of sales promotion and online medium has invented some more novel ways. For example Email marketing solutions. - Email Marketing services: make direct impact on customers - By: Garry Edgell
Emails marketing services can make a difference to your business plans. They can increase your customer base and help create healthy relations with them. - Joint Venture-Building List Worldwide - By: naresh sharma
Internet marketers are advertising innovators as they simply throw out all of the written-in-stone advertising policies of brick and mortar advertisers and devised new and effective ways to reach their potential customers. - You must do things when build your Mailing list! - By: Jitender Kohli
More and more people are starting their own business from home online. Marketing techniques change quickly and those who have been online for some time know this and adapt their business accordingly.