How To Build And Manage Your Ezine - Strategies To Develop Your Customer Base

By: Ken Mathie
Submitted: 2007-01-17 13:18:36
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Well, you have got your Ezine all set to go. The content is great, the look is great, and you're all pumped up to get everyone on the Internet to see it. That's when it hits you.

How do I do that?

Unfortunately, the old saying "Build it and they will come" does not apply to the Internet. The sad truth is, just building an Ezine, web site, or anything for that matter does not guarantee that anybody is going to see it. In order for that to happen, you need to go out and get the people to come. That leads us to the big question.

How do I do that?

Ah yes, we already asked that question, didn't we. Well, fortunately, there are a number of ways to develop your customer base to your Ezine. We will touch on just a few of them here so you can get an idea. There are many more than these.

One way to get the word out about your Ezine to a mass of people at once is to register with a safelist submitter service. This is a service that will allow you to submit an ad to hundreds, even thousands of safelists all at once. This has the potential to reach hundreds of thousands of people in one shot. The services are relatively inexpensive and many come with other benefits besides. Do some shopping around to see the best deals that you can get.

Another way to make your Ezine known to the Internet is through message boards and forums. This takes a little bit more manual work but is more of a personal approach. By going to these forums and letting people know that your Ezine exists, maybe even offering some incentives for them to sign up, you'll probably get a faster sign up rate than with most other methods. You can easily find a number of forums to visit through search engines.

Of course you can always go the route of submitting your Ezine to an Ezine submission service. This is a service that specializes in making the Internet know that your Ezine exists. Make sure you follow their rules when doing this because they don't allow any ad submissions. This is purely a news release to let them know your Ezine exists. The problem with these services is that there are so many Ezines submitted each day, it is easy for yours to get lost in the soup.

Whatever strategy you use for letting people know about your Ezine, make sure that you offer them some kind of freebie for, say, the first 100 sign ups. Maybe give away some software or an ebook you have written. Sometimes you have to give a little to get a lot. If people believe that they are getting something of value, they will be more likely to want to sign up with your Ezine. From there, as long as you keep providing them with good content, they will continue as subscribers and potential customers.

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Copyright 2006 – Ken Mathie. Editor HBNezine... You are free to reproduce this article as long as no changes are made, the author's name is retained and the link to our site URL remains active.

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