How to Jumpstart Google Adsense Earnings

By: July Bhisham
Submitted: 2008-07-08 16:15:17
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You heard the reports about guys who pull down thousands of dollars a month with Google AdSense? Have you heard the stories about 10% click through rates and $1-$5 earnings per click? Have you ever wished you could figure out how they do it and start making real profits with AdSense? If so, prepare for a great ride, because I'm going to show you how it's done...

Google Adsense is a powerful online advertising program that involves a massive network of literally millions of websites. The program was first designed to run only text-based ads in a variety of sizes, but has now expanded into image-based ads as well. The text ads have been so successful because they are usually highly relevant to the subject matter of the site upon which they are displayed.

Google's Adsense is also one of the most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you're not using it properly and maximizing the income you squeeze from it, your leaving money on the table – something we all hate doing.

In order to maximize your AdSense earnings, you need five things: 1) the right ad format and placement, 2) the most valuable keywords to target, 3) lots and lots of targetted content, 4) relevancy of your websites, 5) better statistical tracking that Google will EVER give you.

Right Ads Format

The first order of business to make the most money with AdSense is to get your Click Through Rate (CTR) up. It doesn't matter how much traffic you have or how high your Earnings Per Click (EPC) is if people aren't clicking on the ads!

In order to maximize your AdSense click through rates (CTR), there are five rules you must do:

1. Use the one ad format which outperforms the rest by far. Use the 250 x 250 rectangle format.

2. Put your ads in the best location on the page (and it's not where most AdSense publishers are putting their ads).

3. Use the right color combinations that will keep your visitors from ignoring the ads because of "banner blindness".

4. Make the background color of the ad the same as the background color of your site, or as close to it as possible.

5. Make the ads borderless by setting the border color to be the same as the background color of the ad.

Keywords

The words you choose to use on your AdSense pages are incredibly important!

They are important because AdWords advertisers bid on very specific keywords for their advertisements, and some of those keywords have much higher bid values than others. If your subject matter is generally the same, but those specific keywords are not on your page, you'll get the lower paying ads showing up in your AdSense blocks.

Content

Writing content rich, keyword targetted articles is important, and I encourage you to do this daily. But to get started on the road to AdSense , you need a boost to get you going: a boost of THOUSANDS of articles ready for you to place your AdSense code on them and upload to your website!

Content-rich articles can be freely used on any website as long as the "About the Author" information is kept in the articles. All these articles need is for your site header and footer to be added and your AdSense code to be slaped on them. They are a fantastic way to get those paying clicks going.

Relevancy

The relevancy of your Adsense ads is probably the most crucial factor of all. If you have a website that provides information about local landscaping companies, it will do little good to place ads on your site selling light bulbs. In fact, there's a good chance that ads for light bulbs on such a site would not elicit any click-troughs, failing to provide the website owner with ad revenue. This situation plays out all the time on website displaying Google Adsense ads. On most sites with common themes, or at least themes related to something someone is trying to sell, the ads will be quite relevant. This is one of the most amazing features of the Adsense program – its ability to tell what your site is about (by analyzing keywords on your site), and displaying ads that relate to that subject.

Tracking

You need to TEST, TEST, TEST your adsense.

You've got to keep track of the results all of your marketing endeavors brings you, and focus on those which are giving you the best Return On Investment (ROI).

Even if you don't spend a dime on marketing your AdSense website, you still need to track your efforts with ranking in the search engines, your efforts in link trading, your efforts with content building, etc. Those efforts are your investment, and you need to know which ones are paying off and which ones are wasting your time.

Adsense has some excellent tracking statistics that allow you to track your results across a number of sites on a site by site, page by page, or just about any other basis you choose. This is a very powerful tool and you should use it to find out which ads are performing best for you and fine tune your Adsense and Adlink ads accordingly.


About Author- Did you find this article useful?  For more useful tips and   hints, points to ponder and keep in mind, techniques, and insights pertaining to Google Adsense, do please browse for more information at our websites.

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