Search Engine Optimization - The 7 Pillars

By: Daniel Martin
Submitted: 2009-10-23 15:21:48
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Search engine optimization (SEO) is all about bringing your website to the 1st page of every Major Search Engine. However, the ultimate goals of search engine optimization (SEO) are to increase targeted traffic to your web site, improve convergence and increase sales.

How do you optimize your website to achieve a top position on the 1st page of Google, Bing or Yahoo?

Every search engine optimization consulting company offers a different search engine optimization service. In my experience as a search engine optimization consultant, an effective professional search engine optimization service must include what I call “the 7 pillars of search engine optimization”. Knowing and utilizing these 7 pillars ensure effective search engine optimization.

The 1st pillar is keyword research and analysis - This is the first and most important step for any successful search engine optimization service. The market is full of free keyword research tools, most of them are very good. Choose one of these tools and get used to using it to its full potential.

Calculate Keyword Efficiency Index “K.E.I.” for each keyphrase to help you choose the most searched keywords with the least competition.
You must know where and how to look for the best keywords for your own specific line of business, services or products.

The 2nd pillar is on-page optimization - After selecting your keywords, carefully distribute them between your pages and throughout every page in the most strategic places where the spiders go looking for them.

The 3rd pillar is off-page optimization - An aggressive campaign to get hundreds of high quality back links is the backbone of any SEO strategy to get to the 1st page of major search engines.

The 4th pillar is competitive analysis - Study the websites of your competitors and find out:
 Which keywords are they using?
* What SEO strategies are they applying?
* Where do they get their high quality back links?
* Etc….

Use your findings to improve your ranking and to get ahead of your competitors.

The 5th pillar is strategy and planning - A search engine optimization campaign without a plan is doomed for failure. Meticulous evaluation and careful planning are vital before starting any SEO campaign.

The 6th pillar is time management - This is one of the most neglected aspects of SEO. We never have enough time to do all the strategies or to add all the links that we like. So, prioritize your duties. Do not waste much time in applying strategies that bring little or no effect. Do not waste time on decorative stuff that will never be noticed except by you.

The 7th pillar is follow up and maintenance - Regular follow up of your ranking is very important, especially when you get to the 1st page of major search engines. Now everybody sees you. Your competitors will try to beat you. Now SEO maintenance is essential. You have to continue improving your website optimization to stay ahead.

A qualified search engine optimization specialist or consultant will plan the most suitable search engine promotion strategy for your website to achieve a top search engine placement on the 1st page of every Major Search Engine. A SEO expert will improve your website search engine ranking and placement using only organic search engine optimization techniques. Effective professional search engine optimization services will always have guaranteed results.

Article source: Expert Articles