Information

If You Build It, They Will Come...

By: Dolly Kapil
Submitted: 2008-03-27 21:44:47
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

...No they won't. On the web, building a web site is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won't even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion.

Web Directories
The basic part of any promotion campaign, web directories, whist they may not generate much in the way of traffic, will help in your site's search engine ranking. A good list of free, non-reciprocal, search engine friendly directories can be found at Pay Per Click Advertising
This is advertising such as PPC Search Engines, like Yahoo!'s Overture, and contextual advertising, like Google's AdWords. Be warned, it is very easy to go through a substantial amount of money for no reward using these services if you are not careful. AdWords (amongst others) lets you pick a maximum budget a day, but, although $5 may not sound like much, $5/day is $150+ per month. Better make sure your keywords are correctly identified, and, in preference, not highly competed on, and that your sales copy is good enough before doing this.

Quality Traffic, not Just Traffic
It's what everyone is after, more traffic to their website. Traffic is easy to obtain, though. Auto surfers, manual hit exchanges and purchased traffic will all send visitors to your website. However, this traffic is just visitors, many of whom will just burn up your bandwidth for no reward. Unless you are receiving decent money for pay per impression advertising, such as banners and popups, this traffic can be totally valueless.

Reciprocal Linking
Whilst somewhat frowned upon, and generally thought to not be as valuable as one-way linking (see below) for search engine optimization, a relevant reciprocal linking campaign can be an important traffic generating tool. swap links with sites in a related, but non-competing, business to your own. It isn't really a good idea to link to competitors; although visitors will be interested in your product, there is a good chance you will lose them to your competitor, especially if their website or product is better or looks better than your own. Not a desirable outcome. For example, a web hosting site could link to a site that sells scripts and programs; visitors to one will more than likely use the other, but the sites are not in direct competition. You can also swap links with web directories that require a reciprocal link.

One-Way Linking
Considered the best form of link for SEO purposes, this can also be a good source of traffic. There are a number of ways of getting one-way links. The easiest is submission to free web directories (see above). Another good source is by writing articles relevant to your site or industry, putting a resource box at the bottom, then posting the article on the directories such as Go Articles, or by submitting to the evinces. Webmasters and ezine publishers are always in need of fresh content, and will publish your article for free. The hardest way of getting one-way inbound links is by having websites voluntarily link to you. The only way to do this is by providing a valuable tool, service or resource that other webmasters will want to direct their visitors to.

For More Free Resources visit www.freeearningtips.com

Article source: Expert Articles

Most Recent Articles in Link Popularity category

  • Some misconceptions about the good types of links - Part II - By: Parveenn Kumarr
    In the previous article on this topic, I covered the main types of links you want to get for your site. On the last part, I will clearly state which types of links to stay away from pursuing, and I will further explain some misconceptions about the good types of links.
  • Link Popularity Will Increase Your Page Rank - By: Praveen Kumarii
    An extremely large number of web masters are in a quandary. They have spent huge amounts on getting beautifully designed pages with the latest software and animation and they also offer the best products and services. Why then isn't anybody paying their sites a visit? Every day, thousands of websites are launched on the ever growing World Wide Web.
  • Link Building Techniques to attract a deluge of New Members to Your association Site - By: Dr. Anuj Gupta
    An excellent way to build a massive list is for a free membership site, where you offer quality products in exchange for their subscriptions. But there is not enough that you do it, the more crucial aspect in traffic generation. You need some serious actions, so that people can visit your site and Membership.
  • Link Building guidelines: How to generate a Subscriber-sucking Squeeze Page - By: Dr. Anuj Gupta
    U.S. Building is one of the most reliable Internet marketing strategies you can earn a consistent stream of income. If you have your own database of subscribers, you can message of advertising or, at any time you like... and immediately results with a click on the button!
  • One Way Links or Two Way Links? - By: Dr. Anuj Gupta
    This is a big question, plays on the mind of almost all search engine optimizer. There are many forums and blogs, where it is being discussed to make it easier for the SEO analysts to know the best way to back links. Now we all know what can more and more Backlinks mean that a web site, if its performance in search engine results side.
  • Increase Your SE Ranking By Promoting Inner Blog Pages - By: Jess Baad
    Deep links are commonly left out. Use it to your advantage and gain more traffic.
  • If You Build It, They Will Come... - By: Dolly Kapil
    On the web, building a web site is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won't even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion.
  • 5 Linking Strategies that Work - By: Diya Sood
    One of the most effective ways to promote your business online, especially if you use search engine optimization to build traffic, is linking.
  • Creative Ways to Gain Links - By: Mohan Mittal
    Everyone knows the importance of getting other sites to link to you and the most common way is for a reciprocal link. That is the kind of link that Click Sentries reciprocal tools address. These are great links and should always be sought after. However, there has been much discussion about Google giving less weight to a link that is recip. One of the ways to combat this is "triangle" linking but this can be very time consuming and hard to explain to new website owners
  • Link Building Service: An Easy Way to Earn Popularity for Your Website - By: Steve Waganer
    The exposure can easily be gained through the link building service.