Save your Campaign from Email Marketing Sins

By: Aisha Dana
Submitted: 2007-09-13 16:56:28
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

Email marketing results can fluke even the shrewdest of marketers. A number of times, businesses fail to identify the flaws in their campaigns, treating them as a justifiable venture even when they do not get expected returns.

There are a few very basic indicators that point to the success or failure of your strategies. Listed below are some of the biggest mistakes committed by marketers while executing their campaign. Avoid them and learn from them if you wish to take your business to greater heights with the help of marketing through emails.

1)Same treatment to new and old subscribers

Treat new subscribers in a different way, and not just like your old subscribers. It is imperative that you welcome new 'joinees' with a warm welcome message that is appealing, courteous and friendly. This message is your first opportunity of interacting with them. Therefore, make full use of it and talk about your company, products, their features and benefits in a way that the subscriber is engaged. Also, ensure that your message reaches the new subscriber's inbox shortly after he signs up - this shows that you care for him. You can customise your welcome messages and get them automatically generated with the help of an email service provider.

2)Landing pages are not important

As you go about discovering the effects of email marketing services, you will realise that it is the landing page of your website that has maximum impact on the visitor's mind. Being diverted from a promotional email message, they expect to find valid information pertaining to your product or service. If they do not like what they see, they are most likely to return back without making purchases. Work on your landing pages' design and content and you will see the difference it makes to your campaign.

3)Generalised email messages

Do not generalise email messages to be sent to all your subscribers. Each of your recipients is different from the other, and has different habits and preferences. Therefore, address them individually and be sure to keep their demographies in mind. You can also send messages addressed to their first names, as it gives a personalised feel to it. Always remember, the same Email Marketing message cannot possibly cater to all your subscribers.

4)One-time effort

Marketing through emails should not be a one-time effort meant only to drive in initial traffic. It is, in fact, just the first half of your campaign. Any reputable programme should include services like campaign tracking and reporting. You need to accumulate reports so as to make changes in areas where you lag behind. Also, this process needs to be continued to establish a rapport with potential buyers and keep them informed about your business. Give them latest news about the industry or the launch of a new product or service. It'll be great if you can send them greetings on special occasions, or offer exciting prizes on purchases – this will ensure loyalty and even repeat sales.

If you are unsure of where your campaign is going wrong, it is best to hire services of a service provider. They have specialists who can see through your campaign and discover its loopholes.

Aisha Danna is a professional dealing with all kinds of online marketing services including SEO, Pay per Click advertising, etc. She has vast experience of handling email marketing campaigns astutely and is presently working for ePurple Media.

Article source: Expert Articles

Most Recent Articles in Link Popularity category

  • E-book Marketing - Skyrocketing Earning - By: Harman Singh
    E-book marketing is recognized to be one of the greatest ways to generate a lot of traffic. Viral e-book marketing produces e-books which has a good circulation. E-books are supplied through emails
  • How To Suggest Or Submit Your Web Site To A Add Link Directory - By: Joel Mclaughlin
    When trying to get links to your web site you need to develop a link building campaign. In this campaign you will learn how to suggest or submit your web site to Add Link directories. This can help you to dramatically increase your traffic to your web site and page rank. Directory submissions are easy to obtain, however you need have a page on your own web site to exchange links from. Most all web directory submit pages require you give a link back to them so that they can benefit as well.
  • Want Tons of Organic Google Traffic? - Getting Inbound Links is Crucial! - By: William Lund
    After optimizing your site for your key words you've still got more work to do to get that traffic. You need to get links. There are lots of nearly identical and well optimized web pages. Inbound links make the difference.
  • Some misconceptions about the good types of links - Part II - By: Parveenn Kumarr
    In the previous article on this topic, I covered the main types of links you want to get for your site. On the last part, I will clearly state which types of links to stay away from pursuing, and I will further explain some misconceptions about the good types of links.
  • Link Popularity Will Increase Your Page Rank - By: Praveen Kumarii
    An extremely large number of web masters are in a quandary. They have spent huge amounts on getting beautifully designed pages with the latest software and animation and they also offer the best products and services. Why then isn't anybody paying their sites a visit? Every day, thousands of websites are launched on the ever growing World Wide Web.
  • Link Building Techniques to attract a deluge of New Members to Your association Site - By: Dr. Anuj Gupta
    An excellent way to build a massive list is for a free membership site, where you offer quality products in exchange for their subscriptions. But there is not enough that you do it, the more crucial aspect in traffic generation. You need some serious actions, so that people can visit your site and Membership.
  • Link Building guidelines: How to generate a Subscriber-sucking Squeeze Page - By: Dr. Anuj Gupta
    U.S. Building is one of the most reliable Internet marketing strategies you can earn a consistent stream of income. If you have your own database of subscribers, you can message of advertising or, at any time you like... and immediately results with a click on the button!
  • One Way Links or Two Way Links? - By: Dr. Anuj Gupta
    This is a big question, plays on the mind of almost all search engine optimizer. There are many forums and blogs, where it is being discussed to make it easier for the SEO analysts to know the best way to back links. Now we all know what can more and more Backlinks mean that a web site, if its performance in search engine results side.
  • Increase Your SE Ranking By Promoting Inner Blog Pages - By: Jess Baad
    Deep links are commonly left out. Use it to your advantage and gain more traffic.
  • If You Build It, They Will Come... - By: Dolly Kapil
    On the web, building a web site is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won't even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion.