What the Heck is an Opt-In Email List and What Does It Have to Do With You?

By: John Vincent
Submitted: 2007-01-17 13:37:08
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If you're an internet marketer and you’re not taking advantage of this strategy, then read on.

An Opt-In is simply an individual who sees your AD for "free information" and within this AD you have placed a form for them to fill out. This form ask for their name and email address so you can send them the free report. When you receive their info, you send them your free information, be it a report, ebook or software.

Since they've "requested" your information, you cannot be accused of spamming. This, by the way, is the ONLY way to do email marketing.

I know, from experience, how critically important it is to have "Your Own" opt in email list when you begin your internet marketing business. It's the most important item you could Ever create and will EVER have in your Business. Read That Last Sentence Again...I'm ain’t kiddin.

It all comes down to this: No List = No Internet Business

I can't make it any clearer than that.

You can't make money on the internet any other way. I don't care what type of product, affiliate program or service you may have...it doesn't matter.

DON'T FOOL YOURSELF...YOU WILL NOT SUCCEED ON THE INTERNET WITHOUT A TARGETED OPT-IN EMAIL LIST, NO MATTER WHAT YOU DO!!

Having a good opt in list of your own is going to be the thing that catapults you from just making a few bucks on the net, to "Doing it For a Living". And once you have this Opt-In List supporting your life, your family, and all your whims and wants, you'll never want to go back to that boring 9-5 again.

Yes you need a list to start making money online.

Bottom-line: No List = No Money

Trying to get someone to buy on the first attempt is a losing proposition. Folks will have to see your ad 5-7 times before they will ever consider a purchase. They may see Your Ad only once. And then on top of that, if you’re lucky, you might make just ONE SALE.

But if you have their name and email address and you have a list you send your recommendations to, you’ll make more than one measly sale ... you’ll in fact, make many, many sales.

Let Me Ask You:
What would you rather have...a technique that gives you just one sale at a time...or a technique that will give you many sales at a time?

Don't go for the ONE SHOT, build a list and get a load of SHOTS. :-)

That's why Splash Pages/Landing Pages/ Squeeze Pages (whatever you wish to call them) were created. Splash Pages are designed to get you prospects through an incentive.

No one wants to be sold. They would rather have a free report, free ebook or free software. And a Splash Page gives them that and you are rewarded with the Opt-in’s name and email address.

THIS IS THE ONLY WAY TO SUCCEED WITH ANY AFFILIATE PROGRAM.

You can then push Any Affiliate Program all you want...once you GET the name and email address. But I would advise that you gain the trust of the Opt-in first.

They just met you, you’re just a website and a name...nothing else. Who are you?

Let them get to know you:

1-Where are you based (city and state)
2-How long have you been marketing on the internet
3-Why should they listen to you :-)
4- etc.

Build trust and confidence in your business first. Give your Opt-ins valuable information on a regular basis. Information they can really use. Once this is accomplished ... sell (recommend) to your heart’s content...just don’t go over-board or your Opt-ins will Opt-out.

Remember:
-Getting the Opt-in is your first priority
-Building trust once you get the name and email address of the Opt-in comes second
-And Your Affiliate Program comes third

Your LIST is EVERYTHING... it's not just a "part" of your success, it IS Your Success. So you should respect it. Without a list it will be very, Very Difficult to make any money online.

Don't get me wrong...there are some folks (a tiny, tiny fraction) who do make money online without a list, it's not impossible to make money online without a list, just "very Very Unlikely". And I don't care which Affiliate Program you may currently be involved! It Just Doesn't Matter.

Failure is 90-95% Guaranteed WITHOUT a Targeted Opt In List.

Having your own list is the most RELIABLE, SECURE and POTENTIALLY PROFITABLE way to make money online.

Why do so MANY marketers (90-95%) fail on the internet? They either don't know the importance of List Building or they put it on the back burner. (BIG MISTAKE)

Don’t make the same mistake. Don’t be side-tracked by the pizzazz and hype you see on the internet. Just focus on the main objective ... The Opt-in and Opt-in Email Marketing.

John C. Vincent runs The Opt In Marketing System Website which provides easy-to-follow, free guidelines on how to build a massive Opt-in Email list that will continuously make you money online: http://OptInMarketing.net/ and http://www.OptInMagic.net

Article source: Expert Articles