What To Do Before You Start Podcasting

By: Matt Fox
Submitted: 2007-01-17 13:37:48
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

Podcasting fresh content online is big business and an excellent business to start. There are some items to consider before you start your podcasting business.

The first is to answer is who will be the star or host of the podcast. Should you be the star because you own the podcast? Probably not. If you look at news anchors, reporters and T.V. hosts you will notice that they are all attractive with great voice control and a wonderful voice. You need to be honest with yourself. If you are not T.V. beautiful or have a voice that frightens small children you simply don't make the cut. You may be better off by hiring outside help with broadcasting skills such as a smooth, rich voice, superior reading skills and good looks. You may have a friend who would like the exposure and will do it for free.

Next, where should the podcast take place? What is the setting? If you are sitting in a dingy room with poor lighting, a stack of landscaping tools in the shot and a family member calling you to dinner in the background the product quality will suffer and look amateurish. If you improve the product quality of the podcast, you are much more likely to be syndicated by a national or worldwide company and/or receive exposure on the networks.

Content is king. Your subject matter should be in demand. Broadcasting a podcast about your summer vacation plans is really only interesting to you. Even your family and friends don't want to see it unless they are heavily featured. Research a subject that can captivate an audience and has longevity. If you broadcast to a niche market like you should, be sure there will be plenty of material to extract from the subject matter.

Research the market you are trying to reach. Many of the podcasters I know admit they did little to no research on the market. Some became successful anyway while most struggle puting together a quality product with no market. Why work so hard to reach only a few people unless you are simply killing time? Personally, I would rather kill time at the beach. When I work I am looking to produce an income.

Finally, have you considered the wardrobe of the star. Some colors work much better than others, you will need a good supply of quality color clothing. Forget about the rags in the closet. Spend a few bucks for appropriate clothing and test the colors before you publish your podcast. Be sure everything looks top notch and not like the star is dressed for a Sunday afternoon watching football on the couch.

Matt Fox is a successful investor in the stock market, real estate market and in private deals with individuals and businesses. A serial entrepreneur with formal training in finance, economics and business, he is currently involved in a number of businesses. Read his blog at http://www.bizmaker.blogspot.com for investment advice, stock market tips and business advice.

Article source: Expert Articles

Most Recent Articles in Podcasting category

  • Three Reasons you'll be Podcasting Sooner or Later - By: Kelly McCausey
    You have not missed the boat with podcasting. Podcasting is still a young media. We haven't fully tapped its potential. It is truly not too late for someone to become somebody in the world of podcasting.
  • PodCast Marketing: How Effectively Are You Deploying This Definitive Marketing Solution? - By: Tony Marino, Ph.D.
    Each day starts and usually ends with the same BIG question. Our clients and prospects ask us, "How can I grow my business and capture my fair market share?" Our answer is quite simply, "Build yourself a base of prospects and work that pipeline relentlessly and efficiently.
  • Listen Up: Podcasting Primer for Bloggers - By: Titus Hoskins
    Podcasting is a new audio technology that can be attached to RSS for easy delivery of audio files. Bloggers or publishers can publish these 'audio' or 'radio' files which subscribers can automatically download and enjoy.The Free encyclopedia Wikipedia, defines "Podcasting" as "making audio files (most commonly in MP3 format) available online in a way that allows software to automatically detect the availability of new files (generally via RSS), and download the files for listening at the user's convenience.
  • Podcasting for Non Techies - By: DeAnna Spencer
    What is podcasting and why should you care?I have been reading a lot about podcasting. I even attended a teleclass on the subject, Podcasting for Coaches given by Ramon Williamson.
  • Ample Benefits In Teaming Podcast Radio With Internet Marketing - By: Tony Marino, Ph.D.
    As the host and Executive Producer of Google's "number one" ranked PodCast Radio Show, I believe we have made a fairly significant discovery that you can almost immediately put in motion to bolster your Internet Marketing efforts, too.The Art Of PodCastingThere is no dispute that streaming media has been deployed effectively across the Internet now for a number of years. Enthusiasts and professionals alike have clearly figured out how to write copy (for the spoken word), operate simple audio recording software applications, plug in a microphone and record basic as well as highly produced audio messages, presentations, training and yes, even advertisements.
  • 7 Ways To Keep Listeners And Readers Coming Back To Your Podcast - By: Tony Marino, Ph.D.
    You've built your PodCast/Blog property (website).Fantastic!The next honest question to ask yourself is...
  • How Does Podcasting Work? - By: S. Housley
    It has been said that in October of 2004 a Google search returned less than 6,000 results for the term "podcasting". Today, a similar search yields more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following.
  • Podcasting, Podcatching and What To Do - By: Scott Washington
    Podcasting is the wave of the future and a current craze on the internet. And really, they're nothing more than mp3 files that people, known as podcasters, record and make available for download on their own terms. The biggest misconception is from the term pod.
  • Podcasts - Personal Radio For the Masses - By: D. Randolph
    Podcasts are literally ways the ordinary average person can have their own broadcast media. What makes Podcasts different from other types of audio content is the users must use RSS protocol. However, it also allows you to produce and create your own self-published radio-type shows.
  • Podcasting: How To Receive and Make Your Own - By: D. Randolph
    Podcasts are a remarkable invention that allows you to directly receive audio broadcasts from anywhere in the world! Think of keeping a ham radio in your pocket with the easy to use aspects of Tivo. Wherever you are, you're never too far away for your personal mp3 player or computer to pick up your favorite podcast.