Black Hat SEO Popular Techniques

By: Margarette Mcbride
Submitted: 2009-06-12 15:45:57
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SEO is considered as one of the most popular form of search engine marketing (SEM) used by webmasters. Because of its popularity and effectiveness in bringing traffic to a website, many webmasters have come to abuse the effectiveness of SEO by using techniques set to violate search engine guidelines. These techniques are called black hat SEO. Synonymous to white hat SEO, black hat SEO are forms of techniques used to provide faster result, but may eventually be banned either temporarily or permanently once the search engines discover what they are doing. Some forms of techniques used for black hat SEO has been ineffective since search engines frequently change their algorithm to minimize the use and effectiveness of black hat seo technique. But some techniques are still used today. Forms of popular black hat SEO techniques used until today include:

Hidden text 

Disguising keywords and phrases by making them the same color as the background, using a tiny font size, or hiding them within HTML code such as "no frame" sections, ALT attributes, zero-width/height DIVs, and "no script" sections. However, hidden text is not always spamdexing: it can also be used to enhance accessibility. People screening websites for a search-engine company might temporarily or permanently block an entire website for having invisible text on some webpages.

According to SEO Philippines specialists, Google has taken steps to prevent this by parsing the colour of text as it indexes it and checking to see if it is similar to or the same colour as the background, giving those pages much lower rankings.

Using Scraper Sites

A scraper site is a website that copies all of its content from other websites using web scraping.  No part of a scraper site is original. A search engine is not a scraper site: sites such as Yahoo and Google gather content from other websites and index it so that the index can be searched with keywords. Search engines then display snippets of the original site content in response to a user's search. In the last few years, and due to the advent of the Google Adsense web advertising program, scraper sites have proliferated at an amazing rate for spamming search engines. Open content sites such as Wikipedia are a common source of material for scraper sites.

Scrapers tend to be associated with link farms and are sometimes perceived as the same thing, when multiple scrapers link to the same target site. A frequent target victim site might be accused of link-farm participation, due to the artificial pattern of incoming links to a victim website, linked from multiple scraper sites.

Spam Blogs or Splogs

Spam blogs, sometimes referred to by the neologism splogs, are artificially created weblog sites which the author uses to promote affiliated websites or to increase the search engine rankings of associated sites. The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed.

Spam blogs are usually a type of scraper site, where content is often either inauthentic text or merely stolen from other websites. According to SEO Philippines specialists, these blogs usually contain a high number of links to sites associated with the splog creator which are often disreputable or otherwise useless websites. There is frequent confusion between the terms "splog" and "spam in blogs". Splogs are blogs where the articles are fake, and are only created for search engine spamming.

Blog Spamming

Blog spamming or spam in blogs is a form of spamdexing. It is done by automatically posting random comments or promoting commercial services to blogs, wikis, guestbooks, or other publicly accessible online discussion boards. Any web application that accepts and displays hyperlinks submitted by visitors may be a target. Adding links that point to the spammer's web site artificially increases the site's search engine ranking. An increased ranking often results in the spammer's commercial site being listed ahead of other sites for certain searches, increasing the number of potential visitors and paying customers.

Cookie Stuffing

Cookie stuffing or cookie dropping is when a user visits a website, and in turn from that visit receives a third-party cookie from an entirely different website. It involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. According to the

SEO Philippines

specialist, income is generated when the affected user visits the target affiliate site and either creates an account or makes a purchase, depending on the terms of the affiliate agreement. This not only generates fraudulent affiliate sales, but also has the potential to overwrite legitimate affiliates' cookies, essentially stealing their legitimately earned commissions.Visit http://www.myoptimind.com for more info.

Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.

Article source: Expert Articles

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