Categories
- Arts & Entertainment
- Business
- Communications
- Computers
- Culture & Society
- Disease & Illness
- Fashion
- Finance
- Food & Beverage
- Health & Fitness
- Hobbies
- Home & Family
- Home Based Business
- Internet Business
- Adsense
- Affiliate Programs
- Affiliate Revenue
- Auctions
- Audio Streaming
- Autoresponders
- Banner Advertising
- Blogging
- Click Bank
- Directories
- Domain Names
- Ecommerce
- Email Marketing
- Ezine Publishing
- Forums
- Internet Marketing
- Link Popularity
- List Building
- Podcasting
- PPC Advertising
- RSS
- Security
- SEO
- Site Promotion
- Spam Blocker
- Technologies
- Traffic Building
- Tutorials
- Video
- Video Streaming
- Viral Marketing
- Web Design
- Web Development
- Web Hosting
- Webmasters
- Legal
- Pets & Animals
- Politics
- Product Reviews
- Recreation & Sports
- Reference & Education
- Religion
- Self Improvement
- Shopping
- Travel & Leisure
- Vehicles
- Writing & Speaking
Information
Images and Search Engine Optimization - a Clandestine Affair
Submitted: 2007-07-19 12:29:56
Print this article | Tell a friend | For publisher |
Images bring colour to websites and even invoke feelings in the visitors' minds. Image search has become quite a phenomenon in today's world, which is laden with Internet-savvy people. Search engines specialising in image searches are becoming increasingly popular, and according to statistics, the number of image searches have gone up by more than 90 percent in the last two years. In such a scenario, it is but natural that images play a crucial role in search engine optimization processes.
Although their importance is not often realised, forget about being acknowledged, images searches can make your website popular. Image search engines have their own information retrieval systems that crawl websites and come up with the most relevant results. Displayed in the form of thumbnails, these images open up to links on corresponding websites.
Ditto' was the first site that started the image search service on the Internet. By the year 2001, Google and ‘Picsearch’, changed the face of the search industry by joining the bandwagon and launching full-fledged image search engines for Web users. This revolution shifted the focus from 'text' or content matter, which was ruling the search engine optimization process till then. Visual presence, colours and user gratification led to the success of such websites.
There are lot of misconceptions about the working of image search engines. Contrary to popular belief, the technology behind crawling of images is not dependent on the image itself. In fact, information is detected from the text that's linked to the images. Thus, images are ranked on basis of the ranking of the text information they are linked to. This text information comprises name of the image file, title of the web page containing the image, technical details of that page and the text available on the page itself. An image search engine indexes websites and stores them in its database. At the time of a search, it matches queries with the information that corresponds with an image. The result page presents links in order of relevancy.
Try and incorporate the basic techniques of image search in your SEO campaign. Although it may not produce instant results, it will definitely help your website in the long run.
SEO is an evolving sphere, and we at ePuple Media offer our expertise to websites that have failed to make a mark on search engine result pages. Whether it is on-page optimization or off-page techniques like link building, we can make a difference to your search engine marketing campaign.Article source: Expert Articles
Most Recent Articles in SEO category
- The Big Mantras of Search Engine Marketing - By: Naman Jain
No business on the web can flourish without optimum search engine marketing techniques. Search engine marketing is required in order to promote and make website more profitable and effective. Here are some tips for the same. - Keyword Searches and SEO Optimization - By: Crizza Reyes
Keyword research it means it's a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. - Who Are SEO Consultants & SEO Experts - By: Joel Mclaughlin
Who exactly is an SEO expert? But before we get to the meaning of an SEO expert let's ensure that we are on the same page on what SEO is. SEO is the short form of Search Engine Optimization. So, what is that you may ask? Simply put it is the designing of web pages to ensure the best placement in Search Engine Result Pages (SERPs). The 90's saw more and more people take to the Internet. They mostly were using the Internet as a means of sharing information. On realization that this new market had a lot of potential businesses sought services of analysts to boost their web visibility. This was the birth of Search Engine Optimization. Thus SEO experts are technical analysts in this new field. - Search Engine Optimization Marketing Through Articles SEO Submissions - By: Joel Mclaughlin
When it comes to obtaining links to your web site, this isn't always the easiest task. using seo search engine optimization marketing tactics will help you to save time and increase results. We have some great tips to help website owners get the links they are looking for. - How is Link Building Useful for SEO - By: Ajay Mehandru
In the fast paced world at the moment where all and sundry desires of convenient money making & that too in a short span, online or E-business would be the correct answer. To set up with, online business requires the creation of a website to launch your products & services to be viewed by the soon-to-be customers but your website alone on its stand cannot bring business. Unlike a decade ago, the web world today has millions of websites to make available you with tough competition. - Make Your Mark on the Internet using SEO - By: Narinder Pal Singh
Everyone is talking about SEO these days and the best ways to go about it. There are s may different theories that it can be pretty hard to sort through them all and still have time to use them. - SEO: Is it Marketing or Technology? - By: Kapil Gupta
The question "Is SEO marketing or technology?" has been debated heatedly for the last decade. So far the debate has mostly been won by technologists, but overtime as the Online World has evolved to measuring business results, and the search engines have become more sophisticated to delivering results, the scales have started to tilt towards the marketing camp. - Free Search Engine Optimization Tools at Your Fingertips - By: Stephen Watson
Free search engine optimization tools have become one of the most critical items for owners of websites who wish to improve their marketing. Take the time to find out how your site fares overall. - How important are external links ? - By: manoj kumar
If you want to see how important links are, open your web browser, go to Google, and do a search on "Click Here". The first result is Adobe Acrobat Reader download page. Interesting, no ? - The Value of Search Engine Optimization - By: jacqui queen
Why perform search engine optimization upon your website? The answer is simple, without it, you will not be benefiting by the optimal amount of profit your on-line business can produce. The value in SEO is that it makes sure that you receive the highest amount, of focused traffic possible.