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Information
Optimizing Images: Choosing The Right Format
Submitted: 2009-10-12 17:55:00
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Image optimization is one of the best ways that you can get traffic flowing to your site. For one, you get to attract more readers since you are using pictures, which are more attention grabbing than plain keywords do. And another good thing about image optimization is that they are actually for free.
However, image optimization is not just all about choosing the best looking picture you have and putting it in your pages. In fact, it is actually more than that. Choosing how you put in the images is every bit an important consideration to image optimization as is picking what picture to actually place. And that's where knowing all about image files comes in.
Being familiar with image formats is definitely advantageous when optimizing images since it will help you in maximizing your images' ranks. It will also help you in managing the size of your website for better loading time.
The JPEG (short for Joint Photographics Experts Group) is perhaps the most common file format that you will encounter. It is the format by which most images are displayed in the web. JPEG is used for almost any images that you want to use, but is best when putting good quality photos in your pages, since they retain much of the the quality of the original picture.
However, if you want to put in more eye catching images, like animated pictures for example, then the JPEG format just won't do. For one, it doesn't support animation. And if it ever does, the size of the file is going to be big, which which increase your loading time, and in turn frustrate your visitors. This is where you use GIF (Graphical Interchange Format) images. GIF's support animations and are useful if you want to include them in your site's design.
However, the downside with GIF's that they only have 256 colors to use, meaning you won't be able to display full-color images when using this one. Thus, you only use this if you are going more for the added features, such as animations, than the actual quality of the image. Another good use for GIF's is displaying images that have only a few colors, such as banners, logos and icons. Using GIF's will greatly reduce their sizes, which will improve your loading time.
PNG (Portable Network Graphics) is a growing alternative to GIF's. The format was, in fact created to avoid issues with GIF's patent, which was then privately held, but is now free for use. The best thing with PNG's is that they can support a wider range of colors than GIF's and have better transparency options. The downside here is that PNG doesn't support animations and there are fewer browser support for the format than with GIF's. So use PNG's only sparingly and in favorable set-ups.
After knowing all that, you are probably very much confused on how to get from one file to another. Actually, it is very easy to do so. All you need to do is to save your images on your intended format. And once you get a good mastery of choosing formats, then you are ready to get the most out of image optimization.
Team Creatives is an ecommerce web design company that provides Affordable Web Design and Web Development and Professional SEO Services.Article source: Expert Articles
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