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Information
The Soul of Search Engine Optimisation
Submitted: 2007-07-23 20:27:38
Print this article | Tell a friend | For publisher |
When it comes to search
engine optimisation services, text of the title tag is considered as the most
important aspect of a web page. The page title (it is different from the
heading) is the text displayed in the title bar of your web browser. In
programming terminology, title text is everything written between the
<TITLE> tags in the <HEAD> section of a web page.
Optimisers insist this is
the place where your keywords must be present. Judicious use of keywords in
this tag can alone push your campaign to greater heights. In fact, it is
believed that you can afford to do away with all sorts of optimisation
techniques if you optimise your title text correctly.
This tag holds even bigger
importance for homepages of websites. A number of search engines do not pay
heed to the 'keywords' meta tags in a web page's programming. They index pages
primarily on the basis of title tags. Therefore, it is advisable to put in
extra efforts in making your page titles keyword rich and conducive for search
engines.
As per SEO service
providers, the title should not be more than 60 characters, including spaces.
Try and use your best keyword in the beginning of the title text. Avoid
including the name of your company in this text, because the search engine is
actually looking for keywords and not unfamiliar names.
But, if your company name is
so popular that it can actually pass off as a keyword, you can afford to use it
in the title tag text. For example, a web surfer is unlikely to search for a
nondescript company name like 'Twinkle Furniture Makers Pvt. Ltd.' However,
users will be interested in knowing about a 'Microsoft' or 'GE' or 'Hyundai'.
These companies can use their names as keywords in the title tags and still be
successful in their, search engine optimisation process.
Every page of your website
should have title text relevant to its specific content. The homepage's title
tag should have your site's general keywords and each subsequent page's title
should have keywords that talk about the subject mentioned on that particular
page.
According to optimisers, improper or non-existent use of titles is a practice that will keep you away from getting into the top ranks of search engine result pages. In fact, poor link building is the only other shortcoming that can be as detrimental to your online success.
Aisha Danna is a search engine optimization expert, working on both off-page and on page Optimization. Her extensive knowledge of link building and article submissions has boosted search engine rankings of numerous websites. She is currently working with ePurple Media as an SEO expert.Article source: Expert Articles
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