Why Articles Are Not The Route To High Search Engine Rankings

By: Priya Shah
Submitted: 2007-01-17 14:31:04
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you.

Here's why that's not entirely true.

Imagine the following scenario...

You write an article around a keyword or keyphrase you want to rank well for.

You submit that article to all the article submission sites and directories and ezines you can find.

Your article gets published in hundreds of places.

You now have hundreds of links pointing back to your main site...

But your own site never shows up in the top ten results for that particular keyword or keyphrase.

Instead you find that there are lots of other sites carrying your article that rank better than yours.

You've completely missed out on an excellent opportunity to get high rankings for your keyword or keyphrase.

Even worse... you just handed your precious keyword-rich content on a platter to possible competitors who happened to publish your article on their website, and may have lost some of your most targeted visitors and sales to them.

So where did you go wrong?

Your mistake lay in using your precious article - the keyword-rich content you toiled for hours to write - for entirely the wrong purpose.

You failed to use the power of the medium of article publishing to give your site an unbeatable advantage over others.

Here's how to use your articles the right way to boost your search engine rankings.


1. Publish Unique Content On Your Website

When you make an article available for reprint, the article, by virtue of it being published on hundreds of other sites, now no longer qualifies as unique content.

In the eyes of search engines, those pages with higher Pagerank (and hence greater importance) than yours will now rank better than you for the keywords your article is optimized for.

Instead of making your article the main course, use it as an appetizer to direct search engines and readers to a UNIQUE, keyword-rich, well-optimized report or white paper on your website, and you'll see dramatically different results.


2. Use Your Article As Spider Bait

Think of your articles as simply the conduit that leads search engines to your website.

Publishing your articles all over the web is like leaving scraps for a puppy (a.k.a. the search engines) that follows them all the way back to the kennel (a.k.a. your website) where it can feast on the main course - your UNIQUE content.


3. Use Keyword-Rich Anchor Text In Your Resource Box

Use your main keyword or keyphrase in the anchor text of the article resource box that contains a link pointing back to your unique content.

This will create hundreds of keyword-rich links pointing back to the well-optimized report on your website, and give your pages a powerful edge over other websites.

Often this factor alone is sufficient to take your website to the top of the search results, especially with search engines like Google and MSN.

The guidelines above include few of the steps you need to take to get high rankings for the keywords of your choice.

 

Copyright 2004 Priya Shah

Priya Shah is author of the search engine optimization ebook, Number One In Your Niche, that shows how to use your articles and content to get long-term, top ten rankings for your website.

Article source: Expert Articles

Most Recent Articles in SEO category

  • The Big Mantras of Search Engine Marketing - By: Naman Jain
    No business on the web can flourish without optimum search engine marketing techniques. Search engine marketing is required in order to promote and make website more profitable and effective. Here are some tips for the same.
  • Keyword Searches and SEO Optimization - By: Crizza Reyes
    Keyword research it means it's a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.
  • Who Are SEO Consultants & SEO Experts - By: Joel Mclaughlin
    Who exactly is an SEO expert? But before we get to the meaning of an SEO expert let's ensure that we are on the same page on what SEO is. SEO is the short form of Search Engine Optimization. So, what is that you may ask? Simply put it is the designing of web pages to ensure the best placement in Search Engine Result Pages (SERPs). The 90's saw more and more people take to the Internet. They mostly were using the Internet as a means of sharing information. On realization that this new market had a lot of potential businesses sought services of analysts to boost their web visibility. This was the birth of Search Engine Optimization. Thus SEO experts are technical analysts in this new field.
  • Search Engine Optimization Marketing Through Articles SEO Submissions - By: Joel Mclaughlin
    When it comes to obtaining links to your web site, this isn't always the easiest task. using seo search engine optimization marketing tactics will help you to save time and increase results. We have some great tips to help website owners get the links they are looking for.
  • How is Link Building Useful for SEO - By: Ajay Mehandru
    In the fast paced world at the moment where all and sundry desires of convenient money making & that too in a short span, online or E-business would be the correct answer. To set up with, online business requires the creation of a website to launch your products & services to be viewed by the soon-to-be customers but your website alone on its stand cannot bring business. Unlike a decade ago, the web world today has millions of websites to make available you with tough competition.
  • Make Your Mark on the Internet using SEO - By: Narinder Pal Singh
    Everyone is talking about SEO these days and the best ways to go about it. There are s may different theories that it can be pretty hard to sort through them all and still have time to use them.
  • SEO: Is it Marketing or Technology? - By: Kapil Gupta
    The question "Is SEO marketing or technology?" has been debated heatedly for the last decade. So far the debate has mostly been won by technologists, but overtime as the Online World has evolved to measuring business results, and the search engines have become more sophisticated to delivering results, the scales have started to tilt towards the marketing camp.
  • Free Search Engine Optimization Tools at Your Fingertips - By: Stephen Watson
    Free search engine optimization tools have become one of the most critical items for owners of websites who wish to improve their marketing. Take the time to find out how your site fares overall.
  • How important are external links ? - By: manoj kumar
    If you want to see how important links are, open your web browser, go to Google, and do a search on "Click Here". The first result is Adobe Acrobat Reader download page. Interesting, no ?
  • The Value of Search Engine Optimization - By: jacqui queen
    Why perform search engine optimization upon your website? The answer is simple, without it, you will not be benefiting by the optimal amount of profit your on-line business can produce. The value in SEO is that it makes sure that you receive the highest amount, of focused traffic possible.