Creating Flyers that Get Results

By: Janice Jenkins
Submitted: 2008-05-15 10:33:00
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Flyers are a great way for you to advertise your business, especially if you are a small business owner. Here are some of the measures you can take to ensure you create kick butt flyers that get noticed by potential customers.

Use Color

Have you ever noticed how many flyers on white paper with black text are hanging around your neighborhood or city? Chances are you haven't since these types of flyers fail to attract attention. Rather than simply blend your flyer in with several others or even the surroundings of where you hang it, use color to make it stand out. Neon pink or yellow flyers stand out to drivers on their way to work since things in the natural setting don't have this shade. Of course you can take color even further and produce full color flyers. Not only are these on colored paper, but they contain a variety of colored images and text. This helps to make your products and the ad copy on the flyer stand out to customers.

Print a Lot

The great thing about using flyers to promote your business is the fact that they are very inexpensive especially when compared to other types of advertising. You can easily print up hundreds or even thousands of flyers for a few hundred dollars. This gives you enough flyers to ensure one is placed in multiple high traffic areas around your town rather than trying to pick one or two strategic locations like you would if using a billboard. Plus the great thing about flyer printing is the more you print the more you save!

Different Sizes

While most people assume a flyer is a sheet of standard paper that measures 8.5 by 11 inches, the truth is flyers can come in all shapes and sizes. Full color flyers can be made into poster sizes, which work great for businesses attracting motorists as they drive by. You can also get unique shapes and designs of flyers, which can help your business stand out as unique and make your flyer memorable in the minds of the customers.

Location and Disbursement

Finally it is important to remember location and disbursement are everything when using flyers to attract attention to your business. High traffic areas are ideal for your flyers since this gives you the greatest opportunity for your flyer to be seen. However, you should consider what areas your target market visit and target these as well. For example, placing your flyer at the senior center may be the perfect spot for you if your business targets the elderly population even though you could place it at the mall and have it seen by more people on a daily basis. Of course regardless of where you put it make sure you get permission before posting. Also remember that the more you handout and disburse, the more chances people have to see flyer and learn about your business.

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