Here, There and Everywhere

By: Janice Jenkins
Submitted: 2008-06-26 22:50:31
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If you want your brand name to really stick, you have to embrace it completely. Everything you do and everywhere you go, you want to make sure that your brand is with you. Your building, your products, and anything else you can think of should be labeled with your company logo.

Get some letterhead printing done so that every letter you send out has your company logo in a prominent position. You might as well get some envelope printing done as well so that even the outside of your letter will immediately let people know who you are.

A strong brand identity is not an easy thing to create or firmly establish. Your goal is to get other people to remember what your logo is and then connect it with your company. What you need to do is help them along by always having that logo close to heart.

Most companies are going to be aware of the fact that they need to put a logo on the more obvious things like marketing material. If they’re making newsletters, brochures, flyers, and so on they’re going to obviously put a logo on them—or I would hope this would be obvious.

The same goes for business cards. A smart company looking to spread their logo around isn’t going to forget to put something so important on their business cards.

But even those who are great at placing their logo on all of their marketing material can forget to combine it with letterhead printing and envelope printing. After all, the letters you write aren’t by default meant for marketing, but that doesn’t mean they can’t be used as a form of marketing as well.

A lot of this boils down to the need to almost live your marketing. This is going to be especially true for a company that doesn’t have a huge marketing department and can’t afford to buy TV ads or send out high priced catalogs.

Every little thing is going to count towards getting your name established and stuck in people’s minds. If you took the time to design a great logo you want to be sure that people are going to easily see it.

This is your company’s identity and it’s personality. This is the image people are going to be most likely to remember, but they’ll only remember if you’ve taken the right steps to make sure your logo is prominent enough.

Even the best logo will be forgotten if it isn’t used enough. Your logo should be with you everywhere you go.

As I said before, establishing a strong brand identity is not an easy task, and will take a lot of time and dedication. But then, if you look at any major company, you’re likely to immediately think of what that logo is. How do you think they became so big to begin with? They understood what a brand identity can accomplish.

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