Top practical examples of joint venture relationships and partnerships.

By: Mandeep Saini
Submitted: 2008-07-18 17:35:10
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1. Exchanging Brochures: This can be especially lucrative for storefront-types of business. Arrange for you and your partner to place each other’s brochures on counter-tops, in shopping bags, in mailings, with billing receipts and so on.

2. Exchanging Leads: Check to make sure that this is legal and ethical in accordance with their "opt-in" terms, online or offline. If you're unsure, don't exchange leads, but rather arrange an endorsement instead. Wherever possible, set up some sort of "opt-in" co-registration as opposed to simply using someone else's "list".

3. Exchanging Online Links: Driving traffic to each other’s sites can often create additional business for practically no effort at all.

4. Cross-Endorsement: Whether through mailings (solo ads), product reviews or simply "referring customers" casually, cross endorsement still remains a very powerful way to leverage the day-to-day contact another business has with your market.

5. Bonus / Loyalty Endorsements: Reward your customers by providing them with some sort of "special deal" from your JV partner, have your partner reciprocate something similar on their end...
6. Trading Services: You can simply trade one service/product for another, for example, a hot tub retailer "paying" a construction firm with a new hot tub instead of cash for building renovations.

7. Trade Testimonials: Review each other’s products, then display the reviews on your marketing materials.

8. Sharing Ad-Space: Cut your marketing expenses in half by sharing ad-space or promotional events. (This includes sharing trade-show space).

9. Sharing Office-Space: Do your services compliment each other? Would your customers naturally buy your partners products as an addition to yours? Perhaps sharing space would help both of you to save on overhead expenses.

10. Sharing Research & Development Information: If your JV partner is someone that you trust - and they're not a "competitor" - then combining "intellectual assets" can provide astounding results in some cases.Bonus / Loyalty Endorsements: Reward your customers by providing them with some sort of "special deal" from your JV partner, have your partner reciprocate something similar on their end...
6. Trading Services: You can simply trade one service/product for another, for example, a hot tub retailer "paying" a construction firm with a new hot tub instead of cash for building renovations.

Internet Marketing, Joint venture, website promotion, online business, Marketing

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