7 Ways to Use Labels to Help in Your Viral Marketing Campaign

By: Carla San Gaspar
Submitted: 2008-02-06 14:06:15
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You can use your labels printing to create a viral marketing machine that gets your marketing message to stick. Unlike brochures or stickers, these extra sticky materials can be attached to a variety of materials so they have extra mileage.

1.    Labels are inexpensive to print so you can easily afford to have a few thousands to several thousands printed at one go. Better yet, with more prints the price gets even cheaper so you can give them away without a second thought. And with more stickers, the more chances you have of them sticking around and advertising more.

2.    Stickers are fun to use as decorative materials for both kids and adults. They can be used on almost any surface like glass, plastic, paper, walls, boards, cement, etc. When you’re catering to a more mature audience, be sure you have a witty tagline or a cool graphic they can stick in prominent places like their cars, laptops, or planners.

3.    Marketing will often feel like running for public office. You need to find customers to believe in your business practices and philosophy. Come up with strong statements your customers can identify with and will be proud and happy to display. It can also be used as a conversation starter and give your business a lot of word of mouth.

4.    More than just mere advertisements, these stickers can be used for attitude branding. It can simply be used as an identifier of a subculture your business is part of. It can be the young and hip crowd, the athletes, the bloggers, or a hobby or interest group your products appeal to. If you’re in the premium products business, it can be used as a status symbol.

5.    These labels can also be used as a public service reminder with your logo on it. A great way to win positive publicity. You can support an advocacy group or an awareness campaign and offer to pay for their labels printing in exchange for a place in your logo. Or you can ask to have your stickers attached to goody bags, a segment of their flyer, or a bit of their posters.

6.    You can give away your labels as their personal sticker tags. These stickers can be attached to personal items and can be used to identify your followers. Of course you need a powerful message your customers can relate to. It’s a great way to get your customers absolutely enthusiastic about your business.

7.    Stickers can also be very practical and handy. You can use as a cover up for various mistakes or adjustments in your printed materials. It can also be used to place additional contact information in your flyers or brochures. Your small logo stickers can be used to seal your packaging materials. And you can use your labels to seal your direct-mail envelopes.

Labels printing comes in a variety of sizes and materials which gives you a lot of flexibility. You can have your logo printed in a shiny UV-coated paper which makes it perfect as a give away decorative material. Or you can have it in the uncoated semi-gloss or matte finish for more functional purposes.

More topics on Labels Printing can be found at Digital Poster Printing - Digital Room

Article source: Expert Articles

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