Categories
- Arts & Entertainment
- Business
- Communications
- Computers
- Culture & Society
- Disease & Illness
- Fashion
- Finance
- Food & Beverage
- Health & Fitness
- Hobbies
- Home & Family
- Home Based Business
- Internet Business
- Adsense
- Affiliate Programs
- Affiliate Revenue
- Auctions
- Audio Streaming
- Autoresponders
- Banner Advertising
- Blogging
- Click Bank
- Directories
- Domain Names
- Ecommerce
- Email Marketing
- Ezine Publishing
- Forums
- Internet Marketing
- Link Popularity
- List Building
- Podcasting
- PPC Advertising
- RSS
- Security
- SEO
- Site Promotion
- Spam Blocker
- Technologies
- Traffic Building
- Tutorials
- Video
- Video Streaming
- Viral Marketing
- Web Design
- Web Development
- Web Hosting
- Webmasters
- Legal
- Pets & Animals
- Politics
- Product Reviews
- Recreation & Sports
- Reference & Education
- Religion
- Self Improvement
- Shopping
- Travel & Leisure
- Vehicles
- Writing & Speaking
Information
Website Design Versus Search Engine Optimization
Submitted: 2007-01-17 14:56:00
Print this article | Tell a friend | For publisher |
Don’t blame Internet Marketing Advisors – it’s not our fault! Search Engine Optimization, SEO for short, has rules to follow. To the extent you follow the rules, the more likely you are to place higher on the search engines, ahead of your competition.
A client just asked me to give my opinion of a certain designer. I went to his site and looked at several sample sites they built. Nice to look at, but not for search engines. Example:
Client: Electrical services.
Keywords: Emergency, electrician, repair service, home, residential, commercial, Needham, Boston, Waltham, Wellesley, New England
You can't win these. The right way would be to put “Needham electrician” together as one key phrase and optimize a page for that. "Emergency" applies to hospitals, etc., and is useless. A simple indicator that whoever did the thinking doesn't understand SEO.
Better: “Needham emergency electrical.” See? More of a niche means more likelihood of less competition.
“Emergency” standing alone as a keyword will clash with every kind of ANY emergency…
Skip the flash intro pages. People don't like them (except designers and web owners who think it's cool) - they aren't cool to search engines or most people who are impatient to get to what they SEARCHED for. Uncool for people especially on a revisit!
Our twin core competencies follow the marketing model (for people) and the search model (for engines and ranking.) You need both.
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might be surprised how many contact pages are buried within a site. Why not link to it right under the detail you just provided for the searcher/visitor?
Search: Many do the whole website backwards. They write and design it, then pop in keywords - usually general ones, like our electrical friend above. Better to find the keywords you can win, THEN write and design around them. The key: niches. Better to have ten pages, each devoted to one niche, than all pages devoted to general keywords that put you #1999 on the search results. Few searchers even get to the second ten results.
Bob Wood is president of Internet-Marketing-Advisors, which focuses on both the human and web sides of websites, delivering visitors through higher search engine rankings, and turning them into customers. He is co-founder of ComStar, America’s SEO Network
Article source: Expert Articles
Most Recent Articles in Web Design category
- Understand Social Networks better for Effective Business promotion - By: Jonathan Mac
Social networking is a big buzz in today's world of Internet marketers. Social networking can be said to be virtually started (introduced) by My Space and facebook. Today, these two giant social networking websites are the ones most visited by people. Many of the Internet marketers have found charming opportunities to market their products through these social networking websites. - Here Are The Thumb Rules To Create An Effective Website To Win The Virtual Market - By: Anne Catherine
Doing business in the web sounds bit a strange for new to this gizmos world. But understanding the e-commerce concept is very easy where you just need to replace a shop by website..... - Five Essential Factors That Make A Website Powerful! - By: Jagmohan Gusain
There are some basic norms that are essential to keep in mind while designing a site. Designing a site is not a one person job. Equal contribution must be made by the web or graphic designer and content developer. - How to Find The Right Web Design Company? - By: Anne Catherine
A website is an important part of any business enterprise today. The size and kind of business is immaterial. The Internet is so very popular and everybody expects a company to have its very own web site and the one's that don't have are looked down upon. Is it good enough to just....... - How to get your business off the ground with online website marketing - By: Alice Shown
Many people think that getting a website on the internet is an automatic ticket to fame, increased traffic and three-fold increase in sales figures. - Authorize Ecommerce Software - By: Alice Shown
Basically Authorize Ecommerce Software helps you to make electronic payment check of your account transactions, for e commerce. - Important things to remember when creating an ecommerce website - By: Alice Shown
One can say without a shadow of doubt that the internet has truly made business global. - Tips for Design SEO Friendly Website - By: KAVITA SHARMA
One method of thinking about designing a latest website is to use a mind mapping process, or to draw up a spider diagram. Designing Your Directory Structure - The first step in implementing a website is to design the directory structure. Although there are certain things which you would love to see on your website, there are other things that you need to take into consideration when you go through website designing. This will also help you while creating and designing your T-Shirts and shop/website to suit your target audience, go to www.master-web-graphics.com The most excellent web designing company in your area helps to design & develop your website with the best of your knowledge and they have completed the website designing in couple of days so that your website becomes ready to host on a server - Website Designing- specifically what the goal of the website! - By: Kirti Sabharwal
Start, designing or building a website they need to decide specifically what the goal of the website is. If you are designing or maintaining your website then learn about Meta tags. This could be because when you are designing a website, you are concentrating so intently on the smaller details that you forget to step back and look at the big picture. Roper web design is not a difficult task; go to www.master-web-graphics.com it is just a matter of designing your website from a viewer's point of view. - Tips For A Webpage Design And Attraction Of Web Traffic - By: Anne Catherine
Web pages are getting popular day by day. A good web page should have an attractive layout and design. It should look great and be pleasant and easy to use even for the first time web......