Why Get a Website For Your Direct Sales Business?

By: Carrie Lauth
Submitted: 2007-01-17 16:23:29
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

In order to build your home based business online, you must get a website. Ok, so that seems obvious...but some things aren't so obvious. At least not at first. If you're in direct sales or network marketing, you may have a company provided "replicator" website, meaning that your is just like everyone else's. That's no good. Why? There are several reasons why you need to get a website of your own.

Get a website so that you can get free traffic.

If you get a website of your own, you can optimize if for search engines and get totally free traffic. You typically cannot change a replicated website, and if you can, the changes you can make are extremely limited. If you're serious about taking your home business online, this is a bad thing, because you will need to be able to make changes to your site in order to optimize it for search engines. What good is having a website if noone can find you?

Get a website so that you can be unique

Honestly, no matter how impressive the company website is, most people's eyes just glaze over when they get there. There is usually too much information, the product and opportunity are all running together, and it's difficult to contact anyone real if you have questions. It's intimidating. If you are sending traffic to a company replicated website with classified ads and business cards, you are losing money.

You want your customers going to your site so that they can get a feel for who you are, and why they should be doing business with you. You can let your personality shine through!

If you get a website of your own, you can have a newsletter to keep in touch with your website visitors, run specials of your own, have contests, etc. You can get creative with your marketing.

Get a website and get publicity for your home business

When you have a website you can create a powerful free publicity campaign with press releases. You will have a place to publish your press releases, wow your site visitors with your media attention, and also give the media a place to easily get information about your business.

Get a website and the world is your market

Why limit yourself to just one geographical area when you can get a website and market to the world?

If you have young children, you can do more business from home instead of spending so much time doing the "grip and grin" around town. Of course, there is no replacement for the old fashioned, high touch feel of home parties and the like, but more and more people are searching online for the products and services they need. Why not market to those people too?

Get a website...a real one

One mistake a lot of work at home moms make is that of using the free webspace that they can get from their Internet Service Provider. Big mistake. Why?

Because if a woman in business is unwilling to spend a few dollars a month on paid hosting, it screams "not a real business" to the customer. You want the world to take you and your business seriously, so act like a business person and shell out for decent web hosting.

Free hosting usually puts ads on your website that you cannot control, or annoying pop ups. At the very least, they limit what you're able to accomplish by offering cheap looking templates and cheesy stock photos.

Get a website so that you can earn money while you sleep

That may sound farfetched, but your website can "sell" for you, educate your customers and train your distributors, while you play with the kids, nap or clean the house. Isn't that what we're trying to accomplish with our home based business? More life and less work?

My recommendation? I love the Fast and Easy Website Builder and prefer it over all the others I've used.

Carrie Lauth is a work at home Mom of 4 who enjoys helping other Moms learn how to build their businesses online. For your free help, go to http://www.business-moms-expo.com and sign up for the "No Fluff" newsletter.

Article source: Expert Articles

Most Recent Articles in Internet Business category

  • Setting up a web site to make money from home - By: James Betchley
    So you've decided to set up a web site to make money from home or supplement your income. It is important when setting up a web site which you intend to make money from that you decide early on what your theme and target audience will be - a top tip is to choose a subject or product that is close to your heart, this will make the whole process a lot less laborious as you will find it easier to keep motivated through the tedious process of search engine optimisation.
  • How to Become Internet Business Success - By: Seema Sharma
    Is your business seeing the kind of returns you should expect from your internet website? If not, then you will be able to get things up to speed in no time through following the steps outlined in this article. Through showing dedicated, and a willingness to invest, you will find that the results can often be lucrative and far more tangible than offline marketing initiatives.
  • Basic Things to Know About Affiliate Marketing - By: varinder singh
    The truth behind affiliate marketing is the fact that 90% of affiliates will actually make less than 100$ a month. Therefore, you shouldn't count on making Full time income unless you can get very good at the following: 1. Building a good web site that converts. 2. Search engine optimization. You'll need a lot of traffic, as maybe 1 out of 200 visitors will buy your products. SEO can help you get your site in the search engines so more people will be able to find you. 3. The trial and error of picking the right merchants and learning the correct ways to promote them. Too many people out there assume that affiliate marketing is actually a get rich quick type of program. These types of people will throw up a couple of banners, and then wonder why they never make a single sale or any money at all.
  • How to promote your business in eBay- rules and regulations. - By: Amit Kumar
    Auctions sites are a great way to promote your websites and sell any affiliate product. For example, EBay, the largest online auction there is, will expose your websites and products to millions of people who use it on a daily basis. People from more than 100 countries use EBay to either buy or sell products. Ever since its inception in 1995, EBay had already hosted billions of different auctions and its rate is growing at an incredible 30% a year.
  • Tips for Effective Sales Letter Writing! - By: Seema Sharma
    The global marketplace is fast becoming a real marketplace: it is growing noisier and even more crowded, with vendors all racing to sell their wares to the nearest customer, and with marketing techniques that can be clever
  • Tips to start Successful Online Auction Business - By: Aman Sharma
    The online business around the world is into billions of dollars. And one of the important part of this online business is Online Auctions
  • Bringing Your Retail Business Online - By: Nazeer Daud
    For business owners that have yet to bring their retail business online, it can be a daunting prospect. You will have to recruit a web developer, or appoint an agency; you will have to fulfil orders going all over the world; and you'll have to ensure that you get enough online customers to cover your costs.
  • EV SSL: A new weapon in combating internet fraud - By: Liam Derbyshire
    SSL was originally developed as a secure communications protocol to protect consumers from fraud in their online business transactions. When it failed in the form of widespread phishing scams, a better method was needed to win back customer confidence. The answer is EV SSL.
  • The Ugly Face of Website Downtime - By: Rob Seolas
    No one wants to be known as the company who lost out on a great amount of money because their website was down. The cold hard truth though is that a company can receive that label rather easily. Many well-known companies cringe when they see their names on the front page of the Wall Street Journal, detailing what went wrong.
  • Wolf Platform As a Service, Complete SaaS Development Platform on the Internet - By: Aditya Tandon
    WOLF is the world's first 100% XML based Business Definition & Designing Platform-as-a-Service (PaaS) for business users, knowledge workers & companies to create their own custom Business Applications and Systems without worrying about software or technical development skills.