Trade Shows = Wait & Weight -- Calories Don’t Count When You’re on the Road

By: Julia OConnor
Submitted: 2007-01-17 16:42:58
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Do you have an inner voice that says - Calories Don’t Count When You’re on the Road.

Yum, yum, yum but sorry - your outer self shows your caloric creep after the show.

At the show, you wait for a break to eat, so you graze on the Hershey Kisses, munch leftover bagels and sip from the full-sugar, super-size soda you hid under the table. What happens while you wait? Weight creeps up because you’re off your regular schedule.

Here are 8 TIPS for Eating Right on the Road

1. Get Up Early & Exercise

It gets your body and mind going. Even 15 minutes each day at the gym, in your room, or a walk around the block are fine. Walk the show. Take your 10,000 steps each day looking for new ideas.

2. Sit Down and Eat Breakfast

Easy on the carbs – cereals, breads, croissants, bagels, etc. – heavy on protein and fruit. Eat real fruit, not dried or juices. Meet the prospect at the hotel for breakfast. Chew slowly, listen carefully and do a deal.

3. Stop Nibbling at Each Booth

Yes to chocolate. The darker the better – ignore milk chocolate – and take one small plain piece. Not more than one piece per hour.

4. Schedule Time to Relax

Trade shows are rushed and conferences are scheduled to the max. Stress to produce and always be on-stage are inherent in your long days. But there are always slower times and even a 30-minute break in a quiet area calms you down.

5. Pace Your Entertainment

Drinks. Appetizers. Breads. Fancy try-something-new meals. Sauces and, of course, Dessert. Client entertaining. Sales meetings. Cocktail parties. Just parties. Don’t overload a month of entertaining into three days...it will take you more than three days to get you back on schedule.

6. Don’t Eat in The Booth

First, it’s rude. Second – you look busy, so I won’t stop to bother you. Third, you will woof down something unhealthy.

7. Drink Water

It is particularly important not to get dehydrated. Generally the atmosphere at a show is dry, your hours are longer than normal, your schedule permits fewer chances to refresh and fewer pit stops.

8. Don’t Treat Yourself at the Airport

Sure, you’re rushed but then you have to wait. You want to get started on work due so it’s easier to nibble with one hand while B’berrying or tapping on the laptop. All the wonderful aromas waft from the kiosks – muffins, french fries, burgers, liquor and fat, fat, fat. Be strong- ignore them. Eat a salad or energy bar. Start on your re-acclimation to your regular life.

Emotionally it’s not easy to be on the road. Mentally, it’s tough to be at a show when it’s more negative than positive. Physically it can be draining. Taking care of yourself should be your first priority.

Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, started in 1995, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.

Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars. Her most popular program - Camp Sho-M-Sel-M, will be held in Las Vegas, December 5-6, 2006. This is a 2-day program - Day 1 is How Trade Shows Impact Sales and Marketing Seminar. Day 2 is Field Trip Day - Walk-through of the Las Vegas Convention Center, discussion about unions and a half-day visit to a real trade show.

Contact her at 804-355-7800 or check the site http://www.TradeShowTraining.com

Article source: Expert Articles

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