The Three Mindsets of Marketing

By: Sheri McConnell
Submitted: 2007-01-17 16:43:02
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

Your marketing mindset can help you achieve your book-selling goals. Learn how to market more effectively with these valuable tips:

Mindset Number One: Give Authentically

You must be genuine in your marketing efforts. Non-fiction and fiction books both have purposes. What is your book's purpose? Most importantly, how does it authentically help others? Figure this out and then offer your book to your market* authentically. Giving authentically means that when you are marketing, you: Talk less and listen more, ask provoking questions, and you share your own success tips in order to help them. Loyal customers are created from exchanges where you give authentically.

Mindset Number Two: Act Intuitively

Marketing intuitively means you know your ideal client so well that offering them the book they need becomes second nature. Build your marketing intuition by: Asking them questions, hanging out with them, having them as "real" friends. You will be "at one" with your customers and they will appreciate your attention to their details. You will know how to promote your product because you already know exactly what their needs are. Remember you are making friends, not sales.

Mindset Number Three: Think Slow And Steady

You know the story about the tortoise and the hare. When it comes to marketing, slow and steady creates long-term relationships with your customers. After a few years, you will have been through a lot together. This is why online newsletters, websites, forums, etc. are such effective marketing tools. Slow and steady means you are available to help them make connections so that they can understand why they need your book. Slow and steady marketing means that you follow-up and address their concerns through e-zines, reports, books, teleseminars, e-mails, and so on.

Incorporating the Three Mindsets of Marketing into the way you do business takes patience and practice. Your audience--your customers--are waiting for you to build long, wonderful, reciprocal relationships with them.

*Tips for finding your market can be found in our article, Five Things You MUST Do In Order To Sell Your Books at: http://www.naww.org/FreeArticles.htm.

Sheri McConnell is the President of the National Association of Women Writers (http://www.NAWW.org). She helps women writers and entrepreneurs discover, create, and profit from their intellectual knowledge! Free reports for writers available with subscription to NAWW Weekly. Sheri lives in San Antonio, Texas with her husband Seth and their four children. Contact her at naww@onebox.com or her toll free number at 866-821-5829.

Article source: Expert Articles

Most Recent Articles in Book Marketing category

  • How to get rich by writing fiction - By: Sudhir Sharma
    Some of us write simply because we cannot not write. Ideas grab us, move us, and demand to be written. We strive to make it as real as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well as entertainment.
  • Book Marketing 101 - By: Jasmeet Kahlon
    For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful.
  • The REAL TRUTH on How to Write an eBook - By: Diya Sood
    The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain.
  • Book Marketing - How Rich Authors Make Money - By: Bob Burnham
    Ever wonder how some authors seem to steal the limelight and the profits while others collect dust on bookstore shelves? Some of those really well off authors are not even that good. You read their books and think "I could write better than this."
  • How To Write A Book, 4 Simple Strategies - By: Bob Burnham
    Writing a book doesn't have to be complicated. The image of the frustrated writer sitting at their typewriter with piles of balled up paper at their feet is a myth. In fact, when you use a few simple strategies, writing a book can be accomplished quickly and professionally - no writer's block and no piles of balled up paper.
  • How To Get A Reporter's Attention For Your Book - By: Jitender Sharma
    Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch?
  • Kick Off Your Brochure Marketing With These Simple Steps - By: Janice Jenkins
    Brochures are very effective tools to have when you want to grow your business. However, most brochure marketing campaigns need to be redesigned and restructured because they don’t get the results you expect from them. In order for your promotional efforts to be effective, designing brochures should be in order. Here’s how you can kick off your brochure marketing campaign with these steps.
  • Book Publicity: The New York Myth - By: Melissa Sandford
    While there are some exceptional book and literary publicists working straight out of The Big Apple, it should be noted that having a publicist located in New York does not automatically guarantee an author that their writing will reach readers.
  • Interviewing Tips for First Time Authors - By: Melissa Sandford
    As you prepare for your first or next interview, always remember the hardest part is over. You have already written 300+ pages, found an agent, a publicist and survived the excruciating editing process. Interviewing well is essential, however, it is also one of the easiest and most enjoyable aspects of publishing a book.
  • A Secret to Make your Book a Best Seller - By: Barry Sheppard
    There is a secret to writing your bestselling book. I would like to tell you about it, so that you can use it as I have.