Instant Copywriting "Fix" Explodes The Response Of Every Ad You Write

By: Ben Settle
Submitted: 2007-01-17 16:43:24
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If you would like to know a very simple and easy way to make all of your ads pull more response, then this article will show you how.

One of the single best pieces of copywriting advice I ever got was how you can dramatically increase the momentum and urgency of your offers by making your paragraphs and sentences especially choppy and short at the close.

Let me give you a quick example.

Below are two closes to the same ad.

The first close is the way the majority of ads close -- long-winded and hard to read. The second close is the same ad, but with this "choppy" tactic applied.

Here goes:

Close Number One:

However…if you send for your system today you won't pay the $599 I originally intended to sell this system for. Nor will you pay $499, $399 or even $299. If I hear from you right now you can have it for just $199. And you won’t pay a dime of that if you don't think it’s everything I say in this letter and more.

But you must hurry. There’s nothing else like this on the market today. And when the small number of these systems I have in stock are gone, the price is going up by at least an extra two or three hundred dollars. Maybe more. So don’t put this off or file it away to think over. There's nothing to think about anyway, since I'll buy it back from you if you decide you don’t want it. Here’s how to order:

Close Number Two:

However…if you send for your system today you won't pay the $599 I originally intended to sell this system for. Nor will you pay $499, $399 or even $299.

If I hear from you right now you can have it for just $199.

And you won’t pay a dime of that if you don't think it’s everything I say in this letter and more.

But you must hurry.

There’s nothing else like this on the market today. And when the small number of these systems I have in stock are gone, the price is going up by at least an extra two or three hundred dollars.

Maybe more.

So don’t put this off or file it away to think over. There's nothing to think about anyway, since I'll buy it back from you if you decide you don’t want it.

Here’s how to order:

See the difference?

The second close by far has the best chance of not only being read (since it's less intimidating to read), but also acted on -- since it's quicker, choppier and faster to read.

Just don't let the simplicity of this copywriting tactic fool you.

It's extremely powerful and is even being successfully used by restaurants -- as they play faster music to get customers to eat and leave faster to make room for more paying customers.

And you can easily do the same thing with your own ads.

Simply break any large blocks of text in your closing copy into smaller, "bite-sized" chunks.

It only takes about two minutes and you could see a dramatic difference in response.

Ben Settle is a direct response copywriter and author of "The Copywriter's Cheat Sheet" -- which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com

Article source: Expert Articles

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