Simple Little Copywriting Trick Guarantees People Read Your Ads

By: Ben Settle
Submitted: 2007-01-17 16:43:04
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If you would like to learn an almost fool proof way to get people anxiously and eagerly reading your ads, then this article will show you how.

It's really no mystery anymore that people hate being sold.

We all love to buy, but none of us really likes to be sold.

I mean, think about it. How many times do you see someone walking around bragging:

"There was no way I was going to let that salesman sell me the cheap model. I made him sell me the expensive one, that costs ten times as much!"

No, that doesn't happen. At least not very often.

And this is especially true in written sales pitches like in an email, on a website, or direct mail piece.

Which is why if you want to increase readership of your ads...you should try to disguise the fact you are "selling" anything at all in the first part of your ad.

There are a lot of ways to do this. But one of the best ways is to start out by giving away something free in your ad and saying it right in the beginning.

For example, let's say you sell health supplements for cats. You can start your ad by saying something like this:

And then you start talking about how this free book will extend your cat's life.

Then, after you've gotten the reader's complete interest, and his sales shields are down, you segue into how the book is free...but only if they get a free "trial" bottle of your cat health vitamins.

Here's a fictitious example of how this could be done:

Free Book Reveals How To Extend Your Cat's
Life By 5-10 Years

Dear Friend,

My name is Bob Jones and I am a vet here in town. In the next few days I am, with your permission, going to send you a free book I have written called: "How To Extend Your Cat's Life By 5-10 Years."

Did you know there is actually a way to add up to a decade of healthy and natural life to your beloved cat? It's true. There's no magic to it, either. You just need to add a certain herb (you can get at your local grocery store) to your cat's food and you will extend his life and improve his health.

And in this book I am sending you I reveal exactly what this herb is, where to get it and how to get it for less than five cents a day.

However, there is one small catch.

I will only send you this book if you also let me send you a free trial bottle of my patented cat health supplement...

See how that works?

Try it with your next promotion. Create a short report or small booklet and lead with giving it away in the beginning, segue into your actual pitch and then watch your response soar.

Article source: Expert Articles