Use Your Copywriting Skills To Legally "Rig" Elections

By: Ben Settle
Submitted: 2007-01-17 16:43:25
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If you'd like to use your copywriting skills to persuade thousands of people in your community to vote a certain way, then doing so is easier than you might think.

Here's why:

One of the fastest and easiest ways to influence mass numbers of people in your community is with a simple "letter to the editor" in your local newspapers.

People read and are influenced by these letters every single day of the week in big cities and small towns alike. And a well crafted letter to the editor has the potential to influence the way thousands of people in your city, county and state vote on an issue.

And guess what?

If you have at least the "basics" of copywriting down, you can use those skills to write a short letter to the editor of your local newspaper, and potentially persuade thousands of people to your side of a political issue.

All you have to do is use your skills to tell a simple story.

A brief, one or two paragraph story is almost like having mind control powers. It can pry open even the most tightly-closed mind -- and literally change the entire way a person thinks without them even realizing it.

A perfect example of this is a story from radio talk show host Michael Savage's book "The Enemy Within" about his first job fresh out of college as a social worker.

He was broke, living in a small apartment and was sleeping on a mattress on the floor with two orange crates as lamp stands and no other furniture. And yet, the welfare clients he was helping got free beds, coffee tables, lamp stands and sofas -- all the things he was working his fingers to the bone for -- without working, and on the taxpayer's dime.

And this short, simple story perfectly illustrated his point about why the system is so flawed. No complicated statistics or expensive government-backed University studies were needed to make his point.

That's the power of stories.

They open up closed minds. Let you "say" more with fewer words. And allow people to convince themselves your point is valid -- without lecturing, arguing or confrontation.

And if you use the power of stories with your copywriting skills...you'll be giving "your side" in a political debate an almost unfair advantage when election time rolls around.

Do you see rampant bureaucratic corruption and unaccountability rotting your community's schools?

Want to stop your local officials from trying to seize yours and your neighbors' property by abusing eminent domain laws?

Are you angry with the way your state politicians are voting and spending your tax money?

Then simply grab a pen and paper, hammer out a simple story that illustrates your point, and submit it to the letters to the editor section of your newspaper.

But don't stop there.

Send it to everyone and anyone who will listen. Mail it to your mayor, city council, state congressman and senator. Email it to your neighbors, friends and family. Post it on community bulletin boards and Internet forums.

Doing so can prompt real and lasting change in your community and influence the hearts and minds of thousands of people.

Ben Settle is a direct response copywriter and author of "The Copywriter's Cheat Sheet" -- which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com

Article source: Expert Articles

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