What Is Online Copywriting?

By: Eldo Barkhuizen
Submitted: 2007-01-17 16:43:04
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Online copywriting is persuasive writing that sells a product/service, but it appears on some form of electronic screen (usually a computer screen) rather than on paper, cardboard etc.

Online copywriting takes place mainly on websites and in emails.

**Why Have a Website?**

Think of it: to prosper, you need to make a lot of sales, and a persuasive website gives you access to billions of prospective customers!

But which will be more effective for you – a mailed sales letter, or a website sales letter?

Website sales letters have similarities to direct mail sales letters, but there are some major differences. Plus website sales letters have many benefits over mailed sales letters:

• global marketplace – you reach the world

• no postage costs – you reach five, or five million, people for the same cost

• use opt-ins – you build up a huge database of subscribers to ezine/e-newsletter (in which you can advertise more of your products/services)

• test response at little or no cost (then tweak your website quickly, easily and cheaply to increase response)

• autoresponders – using persuasive emails you follow up automatically, so you cut your number of staff

• frequently asked questions (FAQ) page – again cuts your number of staff

• video clips – show your product/service in action (powerful)

• audio clips – testimonials, or a spoken sales message

• instant downloads – buyers get your product at once (instant gratification, lessens chance of them changing their mind)

• link to your other websites – sell more of your products/services

© 2006 Eldo Barkhuizen BA, HDE

Eldo Barkhuizen, http://www.1stcallcopywriting.com, is a direct response and web copywriter based in the UK. Using tested, powerful strategies he will help you transform your website into a 24/7 money magnet.

Article source: Expert Articles

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