Why "Crappy" Copywriting Can Sometimes Make You More Money Than "Great" Copywriting

By: Ben Settle
Submitted: 2007-01-17 16:43:04
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If you are just starting out as a copywriter, but are afraid of writing "crap", then here's how to abolish that fear and start making money right away -- no matter how poor your copy is.

Look, here's the whole secret to getting over your fear of writing bad copy:

Just start writing.

The more writing you do the better you'll get.

It's like anything in life.

When I was a little kid around five or six years old I sucked at swimming. I hated it. I was afraid of the water and honestly thought I'd drown without those dorky little arm floaters on.

So my mom, God bless her, decided to make me take swimming lessons.

At first I resisted. I'd act like I was sick. I'd go away and hide. When it came time to jump off the diving board, I actually climbed the swimming area fence and ran away.

Thankfully my swimming teacher caught me, dragged me to the diving board and threw me in kicking and screaming.

What happened next was a miracle:

I didn't drown, I didn't flounder and I didn't even cry.

Instead I actually enjoyed it. A few days later...I was even good at it and looked forward to swimming.

And writing copy is the exact same way.

When you’re just starting out and you have that fear your copy won't be any good, just write an ad.

Better yet...create a product (or find a product to sell), even if it’s just a little cheap one.

Then write an ad the best you can and throw it up on Ebay.

If you're selling something people already want (very important) people will respond to your ads even if your writing is lousy.

In fact, you’ll realize the "writing" is all relative anyway in marketing.

If people want what you have, your writing can be crap and you can still make money. But if people don't want what you have, your writing can be perfect and you won't earn a penny.

And that's why the best cure for fear of being a bad writer is simply writing and selling things you know people already want.

Just realize you probably are going to write terrible copy at first.

Everyone does.

But like I said, if the demand is there, then you will have at least moderate success, no matter how hideous your copy is.

So there's really no need to worry about it.

Ben Settle is a direct response copywriter and author of "The Copywriter's Cheat Sheet" -- which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com

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