Freelance Writers: How to Get Repeat Business from A Niche Market -- Easily & Continually

By: Yuwanda Black
Submitted: 2007-01-17 16:42:59
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

Freelance writers, did you know that you can get repeat business from a niche market -- easily and continually? Did you also know that you can make this market so profitable that it may be the ONLY market you will ever have to target? How do you do this? In the following three ways:

1. A real estate success story: Anyone who lives in the New York City area knows about the real estate mogul, Barbara Corcoran. To condense her success story, Ms. Corcoran became a huge success by creating the Corcoran Report, which educates consumers on the NY real estate market.

Ms. Corcoran created this report as a marketing tool, sending it first to the New York Times. They used the report in a story and pretty soon other media outlets referenced the report. Soon after, when the media needed an expert on the New York real estate market, who do you think they called? Her, of course.

The moral of this story? Create a product that is uniquely yours to create a buzz about your business. This can be an e-book on the ins and outs of your industry; an award created by your company recognizing some aspect of your industry; a crossword puzzle; a game; the choices are endless.

The point is to have your business attached to something unique, useful and valuable that industry folk will refer to again and again (NOTE: a whimsical, fun product works well too).

2. Reach out and touch: This is not rocket science. You have to constantly remind people that you are in business. So, choose two marketing methods you can afford to repeat and use them all the time. Eg, stay in touch on a weekly, monthly, quarterly basis -- however often you deem is most appropriate for your sector.

Newsletters, e-campaigns and postcards are standard. However, you might try sending special invitation cards, a clipping of an interesting news item, a seasonal recipe, news of a special upcoming industry event -- the ways and reasons to stay in touch are endless.

The point is to that you do so that when potential clients are ready for your type of product/service, your business is the first one to pop in their heads. NOTE: Don't try to sell clients every time you reach them. I mean think about it, would you always want to hear from someone who is trying to sell you something?

A one liner about what you do placed unobtrusively in your contact is sufficient to remind your target market about your service. It IS okay to "sell" via things like special deals and discounts though.

3. Go wide and deep: What I mean by this is offer complementary products and services so that your clients can get everything they need from you. To do this, you can partner with individuals or companies, or create the service in-house. If you decide to offer the service in house, be careful not to stretch yourself so thin that you become sloppy with your primary product/service.

For example, if you are a freelance writer, some partnerships you might want to create are with a graphic designer, a search engine consultant, a printer and a web designer. This way, you can offer all of these services to potential clients, increasing your income significantly -- and for years to come!

May be reprinted with the following, in full: Yuwanda Black is the publisher of InkwellEditorial.com: THE business portal for and about the editorial and creative industries. First-hand freelance success stories, e-courses, job postings, resume tips, advice on the business of freelancing, and more! Launch a profitable freelance writing career in 30 days or less -- guaranteed! Log on to learn how.

Article source: Expert Articles

Most Recent Articles in Writing & Speaking category

  • Journaling Demystified - By: Anil Yadav
    Have you been considering journaling, but have questions about how to get started? Journaling is a wonderful way to explore your faith through prayer, reflection and personal narrative. Shared here are some of the popular questions about journaling, and the opportunity to formulate your own answers to see if journaling fits for you and your journey.
  • 5 Linking Strategies that Work - By: Het Ram
    One of the most effective ways to promote your business online, especially if you use search engine optimization to build traffic, is linking.
  • 5 Questions to ask before purchasing a book online - By: Het Ram
    What is it you want to order? Have a clear idea of what you want to order. Do you want to browse through a category, or do you want to read a particular author or do you know the name of the book itself.
  • Secrets to Creating Great Headlines - By: Nisha Garg
    Great! You finished your piece and now need a headline. Usually headlines are less than ten words and need to be expressed in short, expressive, active words. This provides quick focus and pull in. By waiting until you know what you are ending up with, it will save you time. You can give a temporary headline while drafting.
  • 5 Ways to Generate Article Topic Ideas - By: Dolly Kapil
    If you write articles frequently, you have probably found that sometimes you just don't know what to write about. This is a very common issue for even the best of us; however there are some quick tricks that can help.
  • How to Get a Book Published - By: Robert Nahas
    "How to publish a book" is a common quandary imposed upon thousands of aspiring authors on a daily basis. Not knowing how to publish a book stops many from pursuing their book dream. Not knowing that you have many publishing options available to you today can make the difference between great success or miserable failure with your book.
  • Writing Your Sales Pitch - Is the Standard of Your Web Content Affecting Your Sales Potential - By: Paul Docherty
    There are lots of resources out there for web designers; just do a web search and you'll find all manner of tools and guidance to help get your website up, running and looking professional.One area that many webmasters forget or don't realise that they need to be aware of is the standard of their written content in terms of language, punctuation and grammar. Many web sites are sales oriented and so the standard of written content becomes crucial to the success of the sales pitch.
  • How To Research Your Topic For Your Publication - By: Arlene Whiting
    Last week's article gave some foundational steps for “How To Choose Your Topic.” This week’s article deals with how to research your topic.First things first, you have your topics before you and you want to go to the library to the card catalog or you can do this from home.
  • Top Sales Speaker Says: Only Fakes Have No Stories To Tell! - By: Dr. Gary S. Goodman
    I was just gazing at an article I submitted a few minutes ago when something hit me.I tell one story after another, and I’m proud of that.Each one comes from an experience I’ve had, not simply from a book I’ve read, or another article that I’m imitating.
  • Verb - By: Sharon White
    The sound-replacive type of derivation and the stress-replacive type of derivation are unproductive: food — to feed, blood — to bleed; 'import — to im'port, 'transport — to trans'port. The typical suffixes expanding the stem of the verb are: -ate (cultivate), -en (broaden), -ifу (clarify), -ise(-ize) (normalise). The verb-deriving prefixes of the inter-class type are: be- (belittle, befriend, bemoan) and en-/em- (engulf, embed).