Sales Speaker Details The Hidden Costs To Deliver An International Speech or Seminar

By: Dr. Gary S. Goodman
Submitted: 2007-01-17 16:43:05
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I love international business.

It’s culturally exciting and broadening.

I get to speak different languages, see exciting architecture, and it really builds my confidence to note how well my new ideas in selling, customer service, and management fit abroad.

But international events, even if your compensation initially sounds generous, are very expensive to do.

Here are five reasons:

(1) Prep time is greater. Coordinating with foreign sponsors requires a lot of give and take and hand-holding. Exchanging emails, telephone conferences, and other communications are more cumbersome because of dramatic time zone differences. You may be called upon to submit elaborated promotional and program materials long before your event occurs, and this can wreak havoc with your customary schedule and other obligations. Visas take time and money to arrange, and embassies can be very difficult with which to deal.

(2) Travel time is greater than you may think. Of course, you have time in the air to consider, which can involve 15, 20, or more hours, each way. Plus you have time zone adjustments that your body needs to make and factoring in allowances for flight cancellations and delays, you’ll need to arrive at an international venue at least a full day in advance. Upon returning, your body will need recuperation time. Minimally, given fatigue and jet lag, this will entail two more days. Add the day or two that the event will require, and you need to dedicate the better part of one week to deliver, possibly an hour keynote address or a one-day seminar.

(3) You’re probably not going to go to the far side of the world without taking at least a few days to see the sights and to sample the cultural riches before you. This costs money, and you’ll be out-of-pocket for most if not all of these goodies.

(4) You’ll be foregoing the sale of the travel days and vacation days to local clients, who, dollar for dollar, are more profitable to you.

(5) The futurity of the events, what they can bring in to you in the way of additional business, may be limited or relatively unattractive, because they, too will require the investment of time mentioned above to perform.

Given the excitement, status, memories, and interesting people and new friends that you’re going to meet, these considerations may seem unimportant.

Still, if you’re in the speaking, consulting, and presentation business, you need to reach out to the world not only with open arms, but with open eyes, as well!

Best-selling author of 12 books and more than 850 articles, Gary is considered a foremost expert in telephone effectiveness, customer service, and sales development. A top-rated speaker, seminar leader, and consultant, his clients extend across the globe and the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: gary@customersatisfaction.com.

Article source: Expert Articles

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