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Beer Commercials
Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium BC. Beer is even part of the recorded history of ancient Egypt and Mesopotamia. At the turn of nineteenth century, beer commercials were aired on radio and TV.Read more…Advertising Balloons
As a consumer, you probably have been in contact with different forms of advertising. Like most people, you have grown tired of the usual advertisements and commercials that seem to assail you anywhere you turn.While you watch your favorite program or listen to the radio, you are bombarded by an array of commercials in the process.Read more…Power of the Press Release
Wouldn't it be great to have a huge crowd of people lined up outside your business waiting for you to open the doors--like when they release the newest Harry Potter book, or when the summer's hottest new "blockbuster movie" premieres? Imagine what a boost it would be for your business to have your email inbox filled with queries from potential customers and your phone ringing off the hook with new orders!A good promotional campaign can do that.Read more…Advertising Balloons – Pretty and Effective
There was a time when balloons were nothing more than kid’s toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them.Read more…Ego and Advertising Do Not Mix
So often when small-business people design their advertising or their glossy three full-color brochures they do way too much bragging. It is if they are trying to impress themselves with all of their achievements. Your potential customers are probably not concerned about how great you are, but rather what you can do for them.Read more…Funny Ads: CBS Egg Logos And More
Imagine preparing your breakfast in the morning - bacon… eggs… toast… and right there in front of you, a reminder to watch The Amazing Race on CBS. It can happen. CBS plans to advertise its fall line-up on… wait for it… EGG SHELLS!Read more…Vonage Commercials; Case Study
Perhaps you have seen the Vonage commercials on TV, as they are very entertaining and fun to watch. They are similar to Americas Funniest Home Videos. The tagline is always the same; Stupid Things People Do.Read more…Advertising Brochure Designs
So often, new business people will print custom designed threefold advertising brochures to give to new customers. I have seen new business owners spend two or $3000 doing this and defend only using half of them because they had changed their business or their prices.It seems like an incredible waste of money and it may be smart to not print custom designed free folds glossy advertising brochures when you first start your business.Read more…Designing Flyers for a Mobile Car Washing Business
When designing Flyers for a mobile car wash business it pays to consider the quote; Keep It Simple Stupid! There are a few other things to consider as well. Your phone number should be at the top and bold.Read more…Does Your Advertising and Marketing Talk to Your Customer?
It is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer. You may have a great company and you may be very proud of this fact.Read more…Competition in Advertising for the Customers Interest
Good marketing and advertising is not easy for small business on a small budget however it can be done with the proper strategies. There is a lot of competition in advertising for the customer's eyeball and interests. Everyone is competing to get the customer to listen to their marketing and their offers.Read more…Get the Word Out With a Smart Printing Campaign
If you have a product you need to move or a web site that needs promotion, there are great ways to achieve the goal without breaking the bank. One of the best solutions is a smart printing campaign. Generally cheap, easy and quite capable of producing results, few things are easier than a smart printing campaign for getting the word out.Read more…Radio Or Television - Is One Better Than The Other?
Making the most of your media efforts is important to every organization. Even more important is maximizing your profit potential when advertising through radio, television, and other methods of exposure.The two most common forms of advertising consist of radio and television.Read more…Be Single Minded
You’ve read about the importance of being courageous, rebellious and imaginative. These are all vital ingredients in an effective advertising campaign. However, they must be tempered with the most important ingredient of all—strategy.Read more…Classifying the Classifieds
Many small business owners dismiss the classified ads, focusing their power instead on larger ads or other sources. However, I think the classifieds offer a number of opportunities, even in this growing digital world. Furthermore, the suggestions I would like to share can help you create free ads on websites such as Craigslist and Merchant Circle.Read more…Repeat Business And How To Get It
It has long been acknowledged that it is easier and cheaper to get more business from your existing customers than it is to get any business from somebody who has never done business with you.Your customers already know you and their business is more profitable for you because there is no advertising cost involved.A referral system, upselling and backend selling are all worth trying if you wish to increase the income you get from your customers.Read more…Designing Ads? Remember the Reader
When you are creating advertising design for the newspaper, magazine or direct mail, what do you think might be one of the most important considerations?If you answered readability, congratulate yourself! Fancy graphics may get the ad noticed, but readers must be able physically to read the words.Read more…The Best Advertising Money Can Buy is Absolutely Free!
If your business involves selling a service, such as consultancy, you might find blatant advertising is counter-productive. After all, no-one wants to hire someone to help make their business more profitable when that other person is so obviously hungry for money!But you can't just sit back waiting for customers to find you; it simply doesn't work that way.Read more…Yellow Page Ad Design: Does Adding Color Make Sense For You?
You know Yellow Page advertising isn’t cheap. But you probably also know that a high-performing Yellow Page ad can pay for itself ten times over. One easy way to both economize and maximize your return on investment is to forget about costly color options such as white knockouts, spot colors and the very expensive "4-color process" option.Read more…Million Dollar Text Link Sites: A Word Is Worth A Thousand Pictures
Million dollar text link sites are getting ready to explode all over the internet in the next few months and it really doesn’t take much imagination to realise that this could be the start of something big following in the footsteps of the milliondollarpixel sites that were the recent rage. Can you remember just about 10 months ago when a young student from the United Kingdom, named Alex Tew started the first million dollar pixel site. The idea was basically very simple yet had a devastating affect on his income and turned this young man from a basic website owner to a millionaire over the course of a few months.Read more…
Most Recent Articles in Advertising category
- Embroidered Polo Shirts - Walking BillBoards - By: Michiel Van Kets
Well designed promotional clothing is a walking advertisement for businesses. Advertising in this form gives an ongoing promotional aspect to any business exceeding the initial giving of the item. For this reason embroidered Polo shirts are a great option as a promotional gift as well as a uniform choice for your staff. - You Do not Have to Do Brochure Design by Yourself - By: Katie Marcus
A brochure is a very complicated kind of advertisement to design. You have to work with a number of pages and a combination of visuals and text. - Font and Typography Magic for Posters - By: Kaye Marks
If you list down the major elements of poster design, one of the next on the list after the Images is the text or the typography. Now, standard poster printing will always have a significant portion of its design dedicated to the text and fonts. - Improving the Characters and Words of Your Booklets - By: Katie Marcus
One major thing that you will edit in terms of booklet printing and design are your characters and words. The images are not the only ones that need enhancing when booklet printing, since of course, text content is a major thing. - How Your Color Brochures Should Perform - By: Katie Marcus
Brochure printing is not just a "printing activity" in itself. It is a performance of sorts, with your color brochures as the main performer. - Branded Products Will Get You Attention - By: Michiel Van Kets
Giving away promotional products is a very successful mode of advertising and is known by the industry to work. Put yourself on the receiving end, you are given a stylish, fun or practical gift, for free. No obligations, no strings attached, and did we mention, it's free! You are aware of the logo printed on the item and it becomes familiar to you. - Branded Gifts for Promotional Events - By: Michiel Van Kets
Looking for useful and practical promotional products, branded expertly and delivered on time, that won't cost the earth? Then go online for websites that dedicate themselves to promotional gifts and items, from clothing, pens and key rings, to headwear and bags. Outstanding promotional products at economical prices are a fail-safe way to make your marketing plan a hit. - Warning Signs When You Print Cheap Catalogs - By: Katie Marcus
There is actually such a thing as "too cheap" in terms of catalog printing. In people's search for that bargain deal and cheap catalogs, sometimes some options are just not worth the price, even the cheap price. - Promotional Bags - Green Bags Environmentally Friendly Gifts - By: Michiel Van Kets
Promotion choices, considering the extensive range of options available, can be a difficult decision however suppliers of promotional gifts can usually give you hints as to what will work best for you. One very popular choice as a promotional item is the use of promotional bags. - Important Reminders for Large Poster Printing - By: Kaye Marks
Large poster printing has many inherent problems built into it because of its size. Unlike most normal printing concerns, the large size represents several design and logistical challenges.