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Information
Consumer Psychology in the Industrial and Manufacturing Equipment Marketplace
People like a "special" price or exclusive offer directed only to them. Most Industrial and Manufacturing equipment buyers are seeking to be told that they are special. Through a great deal of trial and error writing advertisements for Industrial and Manufacturing Equipment classifieds, I have learned to employ this technique to each and every classified and auction description I create.Read more…What the Hell was that All About? #2
Like I said there shall be enough material to make this ad busting into a series. In fact I have to restrain myself on most occasions when watching some of the “new” stuff on air at the moment.Millions of Rupees and in some cases Dollars are spent on a few seconds and the following is sometimes what gets dished out.Read more…Advertising Theory and Where it Falls Short
There are many theories in Advertising, which we learned in MBA school, yet many fall very short in the real world, where there is competition, changing demographics, intense adjusting of consumer buying behavior and so many more methods of advertising than ever before.Indeed it is truly amazing that the MBA textbooks can keep up with it all and really they can’t. If you wish to stay up on what is new in advertising you really need to read the research data and white papers on the subject and how the Internet is changing and evolving.Read more…Advertising a Concrete Cleaning Business
If you are in a concrete cleaning business using a pressure washer or steam cleaner perhaps you have considered how you can get new clientele through advertising. It is a difficult business to advertise because you deal with business customers and direct mail generally does not work too well.However if you can get a list of the facilities maintenance people for all the properties in your community you may find yourself with a list of perfect people to mail to.Read more…Advertising for a Car Wash Considered
If you own a carwash you are probably looking for alternative ways to advertise your carwash to bring in new clientele from within ten mile radius were you draw 85 percent of all your customers currently. Many carwashes like to use direct mail and services, which put flyers into envelopes and mail them through the U.S.Read more…Advertising a Mobile Oil Change Business
What is the best way to advertise a mobile oil change business if you want to get 80 percent of your customers to come from corporate parking lots and fleets of vehicles and only 20 percent of your customers to come from residential services.Sure, direct mail will work for the residential part of your business but if it is only 20 percent of your market mix then how will you advertise to get to do oil changes on all the fleets in your community and how will you reach all of the corporations in the area so that they will allow you on their property to change the oil for employees while they work?There are a couple of things you can do which have worked good for our company; Oil Change Guys.Read more…Knockout Yellow Page Ad Design That'll Knock Your Competitors Out Cold!
"My Yellow Page ad just isn't bringing in the calls I need!" I've worked with Yellow Pages advertising (in one form or another) for 30 years and of all the complaints I’ve heard about this unique medium, this is by far the curse most often thrown at them. It's no surprise.Read more…Church Banners
Bulletin boards are a good venue to post church news, announcements, reports and updates. But not all people read bulletin boards. They may be cluttered and contain a lot of old news mixed in with the news.Read more…Yellow Pages Advertising Design: Choose Your Expert With Eyes Wide Open!
Even with today's technology, it's nearly impossible to construct a persuasive, phone-ringing Yellow Pages advertisement in under 30 minutes. Where did I get thirty minutes from? In 1975, my first gig was designing Yellow Page ads for a large national Yellow Pages publisher.Read more…Vinyl Banners
Attractively designed vinyl banners advertising your cause or product is a great marketing strategy. A well-designed vinyl is sure to get the attention of passersby. One of the simplest and most effective means of gaining attention from people who are ready to buy, vinyl banners are often overlooked as a means to increase traffic.Read more…Cluttered Advertising Does Not Work
If you use print advertising as part of your marketing mix and your ads are cluttered they generally will not pull like clean and crisp advertising does with simple messages. As a young man I sold advertising for a very popular Aviation Magazine Called the Pacific Flyer and the Editor and Publisher Wayman Dunlop use to always tell me to keep my clients from cluttering their advertising.Eventually I realized if I allowed my customers to clutter their ads too much they would not pull the proper results and there would be fewer repeat customers.Read more…Does Your Advertising Deliver the Right Message?
So often small business owners will design their own advertising and some do an exemplary job, but then some don’t and it is a shame really. As a former advertising representative for an Aviation Trade Journal in my younger years, well let’s just say I am pretty aware of the costs of all sorts of advertising, whether it be print, radio, TV, billboards, bus stop benches or even the Bus itself with one of those new shrink rap signs; boy those are cool and they better be as the cost alone is about $18,000 just to put it on the bus.It is great to see your ad the top of page 3 of the local newspaper, as you know that will certainly generate some interest.Read more…Logo Pens
A pen is much more than a writing instrument. Even an individual who relies on a computer to do most of his writing work, needs a pen for simple everyday situations, such as signing a check or autograph. Few are the people who leave the house without a pen tucked in the pocket or in their schoolbag, handbag or briefcase.Read more…Your Personal Calling Card: An Elegant Way to Keep in Touch
Businesspeople routinely hand out business cards to prospective customers, colleagues, and social acquaintances, both as a marketing technique and for an easy way to keep in touch.Possibly because of the popularity of business cards, personal calling cards, which in decades past have gone out of fashion, are also making a comeback. Rather than scribble your name and phone number or email address on a scrap of paper, why not hand new acquaintances your personal calling card?Read more…Co-op Advertising: A Win/Win Proposition
An easy way for a small business to expand its marketing budget is through cooperative advertising. Cooperative advertising, or as sometimes abbreviated Co-op, is when a producer of goods, for use by service providers or for resale, reimburses the advertising business in part or in full for advertising expenditures that involves its products. These programs are widely available because quite simply they save the producers of goods money.Read more…Top 10 Proven Classified Ad Selling Tips To Guarantee A Successful Sale
It’s Spring Cleaning Time! The weather is getting warmer and it is time to dig through those closets, garages and storage areas and turn your unused items into cash! Traditionally, this is the busiest time of the year for classified advertising.Read more…Advertising on Local Cable or Radio, Which is Best and Why?
Most advertising executives and their sales forces will have all sorts of statistics why radio is better than cable television advertising or why cable advertising is better than radio. And each set of statistics is rather convincing indeed.Yet they contradict each other completely, but why?Read more…Advertising Salesmen Say; You Rarely Get Results Right Away
If you own a small business there is no doubt you have been approached by advertising salesmen and women peddling ads in their media outlets. And it is amazing to me how many tell us that we should not expect results right away? Why not, that is what we are paying you for you dummy.Read more…Are You Advertising Your Company or Entertaining Viewers?
Have you ever sat by the Television and saw a very funny commercial, which made you laugh and thought that was a really good commercial? Sure we all have, and then your business mind kicked in about 10-minutes later and you could not for the life of you remember which company it was that advertised the product - only the commercial itself.Then you waited and saw it again and then 10-minutes later nothing, what the hell was the company running that advertisement.Read more…Information Overload and the Drowning Out of Your Advertising Dollar
As a small business person do you ever feel that your advertising dollar is being drown out by information overload? The advertising is usually too expensive and anyone who has ever advertised in a newspaper, unless it is a large ad (full page or double truck advertisement) has had a tough time finding their ads as they are often buried in some back section. They think to themselves how much they paid for that ad - ouch!Read more…
Most Recent Articles in Advertising category
- Is It for You: Greeting Cards - By: Colleen Davis
Given that so many companies don't make very good use out of greeting card printing, I have to wonder if they simply don't know exactly how to use it. Hopefully this article will help clear up any confusion. - Everything You Do Has Marketing Potential - By: Andrew Michaels
You don't just sit down and say to yourself, "Ok, this is marketing, but nothing else I'm doing is going to be." - Why You Need a Different Approach to Advertising Online - By: Bian Salins
If you're used to advertising offline, you will soon notice the difference in the methods used to attract customers online. - Creating a Big Impact on a Small Budget - By: Bian Salins
Small businesses face many challenges, not least that of advertising. Having to compete with companies that spend thousands or even millions of pounds on campaigns can be daunting. However, it is possible to create a big impact on a small budget. - The Right Message for the Right Medium - By: Colleen Davis
Every time you start your next marketing push you need to decide exactly what the focus of that marketing is going to be. Is this about pushing a sale or trying to boost up a specific type of product? Maybe you're just trying to get your name out to the people - How to Market Your Coffee Shop Before and After Your Opening Day - By: Tracey Beaney
For your coffee shop opening to be a success, make no mistake about it: you will need to advertise. - Some People Are Judging the Book by its Cover - By: Andrew Michaels
Sure, they say you shouldn't judge a book by its cover, but let me tell you: the cover is still the first thing a person sees. - Get Them Thinking - By: Colleen Davis
Why do companies pay for brochure printing? They want to generate interest in their company. They want to get people thinking about what the company can do for them, and how their life could be better if they were using a particular service. - Affordable Promotional Mugs For Everyone - By: Georgia Brown
Promotional mugs are available in a massive array of choices, from design, size, shape and price point, so it is not suprising that many get confused when conserdering buying them. So, which mug is going to be the best option? - Choosing A Range Of Promotional Products - By: Georgia Brown
When you decide to look at promotional products for your business, you have likely heard that it is best to choose more than one product and that is good advice. In this day and age, budget is paramount, but the leading online gift suppliers offer a fantastic array of product choices to meet the most demanding of budgets.